Senior Manager, Communications

Description:

Position Summary:

The Senior Manager of Communications plays a critical role in executing AdaptHealth's communication strategy with a particular focus on change management, organizational transformation, and strategic employee engagement. This position supports the Director of Communications in delivering clear, consistent messaging across our employee base, including change initiatives that drive adoption of new systems, processes, and organizational structures. The Senior Manager works closely with executive leadership, human resources, and cross-functional teams to ensure employees understand and are inspired by AdaptHealth’s mission of providing exceptional healthcare-at-home services to 4.2 million patients

Essential Functions and Job Responsibilities:

Change Management and Organizational Transformation

• Lead end-to-end change management communication strategies for major organizational initiatives, including People strategies, system implementations, restructuring efforts, and process improvements
• Develop comprehensive change communication plans that include stakeholder analysis, timing strategies, channel selection, and feedback mechanisms
• Create and manage communication campaigns that drive employee understanding, adoption, and engagement throughout change initiatives
• Partner with project leaders and executive sponsors to anticipate resistance points and develop proactive messaging strategies
• Design and implement feedback loops to assess employee sentiment and adjust communication approaches accordingly

Strategic Internal Communications

• Execute internal communication strategies that align with AdaptHealth's mission, vision, and values while supporting key business priorities
• Develop content for multiple channels including The Kitchen (intranet), email, video, town halls, and manager toolkits
• Craft clear, compelling messages that translate complex business concepts into accessible content
• Manage communication calendars and ensure strategic timing and sequencing of organizational messages
• Create reactive Q&As and talking points for leadership and HR teams to support consistent messaging

Executive Partnership and Influence

• Build strong relationships with executive leadership to understand strategic priorities and translate them into effective employee communications
• Provide strategic counsel to senior leaders on communication approaches, timing, and potential employee reactions
• Prepare executive communications including speeches, talking points, video scripts, and town hall materials
• Anticipate leadership communication needs and proactively develop solutions
• Demonstrate gravitas and credibility when advising senior stakeholders on sensitive or complex communication challenges

Content Development and Employee Engagement

• Create engaging content that brings AdaptHealth's culture and values to life, including employee spotlights, success stories, and recognition features
• Develop manager communication toolkits that enable consistent messaging cascade across 600+ locations
• Design multimedia content including graphics, videos, and interactive materials that resonate with diverse employee populations
• Write and edit communications for accuracy, clarity, tone, and brand consistency
• Maintain AdaptHealth's warm, "kitchen table" communication voice that reflects our healthcare-at-home mission

Measurement and Continuous Improvement

• Establish metrics to measure communication effectiveness and change adoption
• Analyze engagement data and employee feedback to refine communication strategies
• Conduct post-implementation reviews to identify lessons learned and best practices
• Stay current on change management methodologies and internal communication trends
• Recommend and implement innovative approaches to reach AdaptHealth's dispersed workforce

Collaboration and Project Management

• Work closely with human resources, operations, and other departments to support their communication needs
• Manage multiple concurrent projects with competing deadlines and stakeholder requirements
• Coordinate with external vendors when needed for specialized communication solutions
• Maintain project documentation and ensure proper version control and archiving
• Facilitate cross-functional communication working groups when needed

Additional Responsibilities

• Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing professional networks, and participating in professional organizations
• Maintain patient confidentiality and function within the guidelines of HIPAA
• Maintain compliance with AdaptHealth's Compliance Program and applicable company policies, procedures, and patient protocols
• Perform other related duties as assigned

Competency, Skills and Abilities:

• Change Management Expertise: Demonstrated ability to lead change communication strategies that drive adoption and minimize resistance
• Executive Presence: Strong interpersonal skills and credibility to influence and advise senior leadership
• Strategic Thinking: Ability to see the big picture while managing tactical execution
• Exceptional Writing: Outstanding written communication skills with ability to simplify complex information and adapt tone for different audiences
• Project Management: Strong organizational skills with ability to manage multiple priorities and meet deadlines
• Analytical Mindset: Data-driven approach to measuring communication effectiveness and adjusting strategies
• Collaboration: Proven ability to build relationships and work effectively across functions and levels
• Adaptability: Comfortable with ambiguity and able to pivot quickly in a fast-paced environment
• Cultural Awareness: Understanding of how to communicate effectively with diverse, dispersed workforces
• Proactive Approach: Self-starter who anticipates needs and takes initiative

Technical Skills

• Proficiency with intranet platforms and content management systems
• Experience with communication and collaboration tools (email platforms, video production, graphic design tools)
• Strong PowerPoint/presentation development skills
• Familiarity with employee engagement survey platforms and analytics tools
• Understanding of change management frameworks

Requirements:

Education and Experience Requirements:

• 5-7 years of progressive experience in corporate communications, with demonstrated focus on change management and internal communications
• Proven track record of leading communication strategies for major organizational changes (system implementations, restructuring, M&A, process improvements)
• Experience working in healthcare, large multi-site organizations, or similarly complex environments preferred
• History of successfully partnering with and influencing executive leadership
• Experience creating communications for diverse employee populations, including field-based and hourly workers

Preferred Qualifications:

• Experience with healthcare-at-home, DME, or related healthcare sectors
• Background supporting HR initiatives (engagement surveys, performance management, benefits communications)
• Experience with acquisition integration communications
• Track record of building communication functions or capabilities from the ground up