Senior Manager, Community Engagement

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

The Brand Strategy and Content team with Channel Marketing at Risepoint drives awareness, trust, and differentiation for our university partners. We connect students with programs that help them achieve their aspirations, while ensuring partners grow with confidence. By embedding authentic messaging and engagement strategies, we transform how universities show up in student-led communities.

Job Summary

Reporting to the Senior Director of Brand Strategy, the Senior Manager, Community Engagement will architect and lead Risepoint’s third party community strategy. This role is responsible for representing university partners in online communities such as but not limited to Reddit, Discord, TikTok, and student forums—authentically and transparently. The Senior Manager will be a strategic connector, bringing student insights back to Risepoint teams and partners to inform marketing, content, and digital experiences. You will collaborate with Content, Digital Experience, SEO, Paid Media, Partner Success, University Relations, and Compliance to ensure community engagement strengthens trust, elevates brand perception, and delivers measurable value. This role is expected to continuously test, learn, and evolve engagement strategies that move beyond traditional formats and spark meaningful dialogue.

Key Duties and Responsibilities

• Community Strategy & Outreach: Develop and execute community engagement strategy across Reddit, Discord, TikTok, forums, and peer networks; ensure compliance with disclosure and platform standards

• Community Leadership & Engagement: Spark and sustain authentic dialogue; seed constructive prompts; represent universities transparently; elevate student voice.
• Insight Generation & Strategic Advocacy: Monitor sentiment, surface FAQs, and translate insights into actionable recommendations for marketing, content, and digital strategies.
• Cross-Functional & Partner Collaboration: Partner with internal teams to align messaging with student language and provide consultative support to university stakeholders.
• Measurement & Reporting: Define, track, and report KPIs including sentiment, engagement quality, trust signals, and insights adoption.
• Risk, Trust & Compliance: Apply legal guardrails, ensure FTC/COPPA/FERPA alignment, and maintain escalation protocols.
• Innovation & Experimentation: Collaborate with Field and Integrated Marketing to design and pilot new ways to foster community conversations—leveraging emerging platforms, real-time tools, partnerships and prospective/student insights.

Additional Position Responsibilities

• Perform in accordance with Risepoint Policies
• Perform other duties as assigned

QUALIFICATIONS

Bachelor’s Degree in Marketing, Communications, or related field

5-7 years in social media, digital marketing, or community management (higher ed/edtech experience strongly preferred)

Additional Skills/Knowledge/Abilities

Expertise in third-party communities (Reddit, Discord, TikTok, forums); strong insight mining & social listening skills; proven track record converting signals into strategy; empathetic communicator; cultural fluency; stakeholder collaboration; familiarity with FTC disclosure norms and COPPA/FERPA boundaries

Experience with moderation, AMA facilitation, or creator partnerships

Familiarity with social listening tools and taxonomy design

Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.