Senior Manager, Consumer Insights Global Brands

Are you ready to join a growing Insights team while working on some iconic ice cream brands? Are you a naturally curious individual who enjoys knowing the ‘why’ behind the ‘what’? Are you seeking an opportunity that will expand your skill set beyond traditional market research approaches? Apply today to our Senior Consumer Insights Manager of Global Brands role! This role will conduct relevant consumer research in the U.S. that guides and supports innovation, brand strategy, and corporate initiatives. The Senior Manager of Consumer Insights Global Brands, supporting brands such as Nutella and Kinder Ice cream, will play a pivotal role in driving the business forward by transforming data into actionable insights.

Responsibilities Include:

• Insights Leadership
  • Serve as the unbiased consumer voice by providing thought collaboration with brand management through consumer and marketplace insights. Work with local and global business partners to understand and explain business drivers, competitive challenges and forward-looking opportunities for growth, short term and long term. Go beyond the data, build a “what, so-what, now-what” narrative that will drive action and impact business growth. Build consumer empathy and understanding across the business team by effectively communicating existing climate and identifying actionable learning needs. Understand consumers deeply, and uncover and translate data, to meaningful and compelling insights.
• Drive Brand Insights
  • Ensure consumers are at the heart of everything we do. Infuse "consumer obsession" and champion the external view across our businesses. Drive "consumer obsession" in the day to day. Communicate consumer and marketplace insights for brand using diverse and multiple sources (syndicated and custom research) Embed learning to increase the impact of insights into action by making them meaningful to the business strategy. Build the consumer story by connecting the dots across various pieces of research, primary and secondary, as well as behavioral data. Envisions impact of insights on the business, with an end-to-end thinking mindset. Focus on establishing business partners’ decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions.
• Data Analysis and Interpretation
  • Transform complex data sets into clear, actionable insights that drive business decisions. Present research findings and recommendations to senior leadership and cross-functional teams.
• Strategic Partnership
  • Collaborate with marketing, sales, product development, and other departments to integrate insights into business strategies. Work closely with external research vendors and agencies to ensure high-quality research outcomes. Foster strong relationships with internal stakeholders to understand their needs and deliver insights that support their objectives.
• Innovation and Continuous Improvement
  • Stay abreast of industry trends, emerging research methodologies, and best practices in consumer insights. Continuously seek opportunities to improve the efficiency and effectiveness of the insights function. Drive innovation in research approaches and data utilization to keep the company at the forefront of industry insights.
• Project Management
  • Oversee multiple research projects simultaneously, ensuring they are delivered on time, within scope, and within budget. Prioritize projects based on business needs and strategic importance. Ensure all research activities comply with ethical standards and data privacy regulations. Manage projects within approved budget. Ensure the research roadmap and budget align to key priorities across brand strategy, innovation, communications, and foresight.

• Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required; MBA preferred. Minimum of 10+ years of marketing research experience with budget responsibility in a consumerpackaged goods company. Strong drive for results with a passion for the consumer and marketing. Business-owner vs. researcher mindset. Proficiency in syndicated and custom data
• Minimum of 10+ years of experience in consumer insights, market research, or a related role within the CPG industry.
• Deep understanding of the CPG sector, including key players, market dynamics, and industry trends.
• Knowledge of the competitive landscape and market positioning strategies within the CPG space. • Understanding of how to integrate consumer insights into marketing strategies and business decisions.
• Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate.
• Experience leading projects with ownership of budgets, research partners, research, and schedule.
• Research Expertise: Strong background in both qualitative and quantitative research methodologies.
• Analytical Skills: Exceptional analytical skills with the ability to interpret complex data and generate actionable insights.
• Communication: Excellent verbal and written communication skills, with the ability to present insights clearly and persuasively to various audiences.
• Technical Proficiency: Proficiency in statistical analysis tools (e.g., SPSS, SAS, R) and data visualization software (e.g., Tableau, Power BI).
• Project Management: Demonstrated ability to manage multiple projects and prioritize effectively in a fast-paced environment.
• Visible change agent with an entrepreneurial spirit and proven success in establishing progressive and advanced capabilities. • Experience with developing and influencing brand strategy, omni-channel communications and innovation.
• Strong sense of curiosity and desire to seek opportunities to self-educate on new methodologies and techniques, and general research and business news. • Ability to influence across multiple levels in an organization. • Success in navigating complex business dynamics.
• The base pay range for this position is $128,501 to $179,902 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time

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