Senior Manager, Consumer Insights & Research

Our Company: We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. It’s an exciting time to be a part of H&R Block! What you'll do...:

As the Senior Manager, Consumer Insights & Research, you will shape the research vision guiding our marketing, product, and customer experience strategies. You will unify and lead research efforts across the Consumer Tax business—covering market, competitive, creative, UX, product, and Voice of Customer programs—to ensure insights influence every critical decisions at every level.

As a key driver of the organization’s long-term vision, you will deepen our holistic understanding of customers, build scalable research frameworks, elevate research maturity, implement AI-first approaches, and promote customer-centric transformation across Marketing, Product, Design, and Engineering teams.

Day to day, you’ll...

• Lead the research agenda across marketing, competitive, creative, UX, and VOC programs
• Integrate diverse data sources and design research initiatives that generate actionable insights for internal stakeholders and teams
• Partner with stakeholders as a trusted advisor to embed research-backed decision-making
• Train, coach, and consult with teams to elevate research capabilities
• Manage and mentor researchers while overseeing workload and skill development
• Define and enhance research processes, tools, governance, and documentation
• Drive initiatives that democratize insights and expand access across the organization
• Prioritize research investments and manage suppliers for strategic alignment

What you'll bring to the team...:

Education:

• Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience

Work Experience:

• 8+ years of experience in user research, consumer insights, market research, or related fields, with a strong record of leading complex, cross-functional programs
• Expertise in qualitative and quantitative research methodologies, including survey design, segmentation, usability testing, concept testing, advanced analytics (e.g., Conjoint, MaxDiff, TURF), and ethnography
• Ability to translate research insights into strategic recommendations that influence marketing, product, and go-to-market decisions
• Strong storytelling and communication skills, with the ability to simplify complex findings for executive and non-technical audiences
• Leadership experience managing researchers or formally leading cross-functional research initiatives
• Experience collaborating with product, design, marketing, analytics, and data science teams
• Experience managing research vendors, budgets, and operational processes

It would be even better if you also had...:

• 10+ years of experience in insights, research, or behavioral science roles within consumer-facing businesses, ideally in technology, fintech, tax/financial services, or subscription-based products
• Experience shaping or scaling research functions, including building frameworks, processes, governance models, or research operations
• Success driving insight-led transformation in matrixed or enterprise organizations
• Expertise with modern research tools (e.g., Qualtrics, UserTesting, Dovetail, Alchemer, SPSS, R, Tableau, or similar)
• Master’s degree in a relevant field (e.g., Human-Computer Interaction, Psychology, Behavioral Science, Marketing Research, Data Science, Business) is a plus

Why work for us: Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey. You’ll reap the rewards of helping others along with competitive compensation and benefits to support your health and well-being.

Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com.

Equal Opportunity Employer: H&R Block does not tolerate discrimination based on a person’s race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex-based stereotypes and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law. Pay Range Information: The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. Pay Range: $101,200.00 - $161,900.00/Yr.