Senior Manager, Digital Innovation

Job Summary
We are seeking a dynamic and innovative Innovation Manager to lead our marketing initiatives and drive growth through creative strategies. The ideal candidate will possess a strong background in digital marketing, performance marketing, and e-commerce, with a proven ability to leverage various tools and platforms to optimize conversion rates and enhance brand visibility. This role requires a forward-thinking individual who can collaborate across departments to foster a culture of innovation and continuous improvement.

The Senior Manager, Digital Innovation for our Home Care division will be responsible for the strategic oversight, execution, and performance direct-to-consumer digital experience. You will build, manage, and optimize an end-to-end e-commerce website, including buy flows and customer journeys, leveraging your expertise in e-commerce initiatives, site merchandising, user experience strategy, A/B testing, customer segmentation, and personalization.

Duties

• Oversee the strategic direction, execution, and performance of direct-to-consumer digital experience.
• Build, manage, and optimize an end-to-end e-commerce website, including buy flows and customer journeys.
• Leverage expertise in e-commerce initiatives, site merchandising, user experience strategy, A/B testing, customer segmentation, and personalization.
• Manage and optimize various CRM and CMS tools and platforms
• Develop and implement winning digital commerce strategies, customer buy flows, and creative strategies.
• Analyze and report on e-commerce initiatives and KPIs.
• Align business requirements with program and project requirements and execution.
• Modify, pivot, and update strategies and tactics based on business needs.
• Manage cross-functional campaigns while managing multiple projects concurrently

Experience

• Minimum 5 years of experience managing e-commerce websites and working in a performance-driven e-commerce environment while managing the end-to-end customer journey and KPIs required
• Proven track record of delivering high-performing user experiences and effectively managing a variety of CRM and CMS tools and platforms, with Salesforce or similar content management and marketing suite experience preferred.
• Expertise in digital commerce, customer buy flows, A/B testing, and winning creative strategies required.
• Ability to understand business needs and align business requirements with program and project requirements and execution required.
• Flexibility to modify, pivot, and update strategically and tactically based on business needs required. Expertise in cross-functional campaigns and project management required.

Job Type: Full-time

Pay: $125,000.00 - $140,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance

Work Location: In person