Senior Manager Digital Marketing - B2B & B2C

Key Responsibilities

• Strategy & Leadership: Develop and execute the comprehensive digital marketing

strategy for both brands. Lead, mentor, and build a high-performing team of specialists

covering performance marketing, CRM, SEO, and data analysis.

• Budget & Performance Ownership: Own the entire digital marketing budget,

ensuring optimal allocation across channels and brands to maximize ROI ( CPL, lead

quality, brand lift ). Establish KPIs and reporting frameworks to track performance

against business goals.

• Social Media & Digital Identity: Architect and build our global social media presence

from scratch for both brands. You will define our digital voice, drive innovative content

strategies, and create a best-in-class digital identity that sets a new benchmark in our

categories.

• Integrated Campaign Management: Collaborate with Brand, Creative, and Retail

teams to design and execute seamless omnichannel campaigns, ensuring our digital

efforts are perfectly integrated with offline activations, showroom experiences , and

overall brand messaging.

• B2B Digital Engine

o Oversee sophisticated lead generation and brand-building campaigns using

LinkedIn, targeted content marketing, and Account-Based Marketing (ABM)

tactics.

o Drive a robust B2B SEO strategy to establish brand authority and capture high-

intent traffic from architects, designers, and developers globally.

• B2C Digital Engine (New Premium Brand):

o Lead the digital strategy for the global brand launch, from pre-launch audience

building to driving footfall for the retail launch .

o Direct full-funnel performance marketing campaigns across Meta (Instagram,

Facebook), Pinterest, and Google (Search, Display) to generate leads and

drive showroom visits .

• MarTech & Analytics: Oversee and optimize our marketing technology stack (CRM,

analytics, automation tools) to ensure we have the insights and capabilities needed to

win in our markets.

HR & Admin

Ideal Candidate Profile

• Experience: You have 8-10+ years of progressive experience in digital marketing, with

at least 3 years in a leadership role managing a multi-disciplinary team.

• Crucial Dual Expertise: You must have proven, hands-on experience in both B2B

lead generation (ideally for a design or quality-led product) and B2C digital

marketing for premium retail brands.

• Industry Background: You have a deep appreciation for aesthetics and brand building,

with a background in premium furniture, high fashion, interior design,

architecture, or a high-end retail business.

• Brand Builder's Mindset: You understand that digital is not just about performance;

it's about brand building. You have experience using digital channels to tell a story,

create desire, and build a brand from a foundational level.

• Technical Acumen: You are an expert practitioner, not just a manager. You have deep,

hands-on knowledge of Google Ads, Meta Ads Manager, GA4, advanced SEO principles,

and major CRM/Marketing Automation platforms.

• Strategic & Analytical Mindset: You are a strategic thinker who can set a long-term

vision while also being able to dive deep into campaign data to identify actionable

insights and drive continuous optimization.

• International Experience: You have experience managing campaigns targeting both

the GCC region and international markets, particularly Europe .