Senior Manager - India Subscriptions and Partnerships, Digital Business

About Company

Sony Pictures Networks is home to some of India's leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.

But our quest to Go Beyond doesn't end there. Neither does our search to find people who can take us there.

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognized as a Great Place to Work.

- Great Place to Work - Ranked as one of the Great Places to Work for since 5 years

- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India

- ET Human Capital Awards 2021- Winner across multiple categories

- Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!

Role Overview

We are seeking a smart, driven, and results-oriented Senior Manager - India Subscriptions and Partnerships, Digital Business to drive subscriber growth and revenue for SonyLIV’s India business through strategic partnerships, pricing innovation, and go-to-market initiatives. The role will focus on expanding the subscription base via B2B partners across diverse partnership, telco, OEM, and enterprise partnerships, while strengthening retention, engagement, and monetization across digital channels.

Location: Mumbai

Reporting Relationship: Head - B2B Subscription and Partnerships, Digital Business

Business/Channel/Function: Digital

Desired Experience

• 10–12 years of experience in subscription growth, digital partnerships, or revenue strategy within OTT, telecom, media, or digital platforms.
• Proven success in scaling subscription businesses, driving customer retention, and managing strategic B2B alliances.
• Demonstrated expertise in digital distribution models, pricing innovation, analytics, and partner-driven monetization.

Position Interlinkages:

• Internal: Product, Marketing, Data Analytics, Content, Finance, Legal, and Technology teams.
• External: Telco partners, OEMs, aggregators, payment gateways, and other strategic business partners.

Key Responsibilities:

1. Growth Strategy & Execution

• Own the end-to-end subscription growth charter for India — driving acquisition, engagement, and retention across partner ecosystems.
• Develop and execute scalable go-to-market plans that optimize partner-led subscription funnels

2. Strategic Partnerships & Business Development

• Identify, negotiate, and manage high-impact partnerships across telcos, banks, loyalty programs, rewards networks, OEMs, and aggregators.
• Expand the B2B partner portfolio and ensure consistent revenue growth through proactive relationship management and performance optimization.
• Lead commercial negotiations, contracting, and end-to-end partner lifecycle management including order execution, billing, and collections.
• Ensure there are new B2B partner additions every quarter and revenue from the existing partner is on growth by taking timely intervention

3. Product, Pricing & Customer Experience

• Partner with Product and Technology teams to continuously enhance the user journey and subscription experience.
• Innovate and implement pricing, bundling, and packaging strategies that drive adoption and ARPU growth.
• Utilize analytics and consumer insights to refine product-market fit, engagement tactics, and retention levers.

4. Data-Driven Performance Management

• Monitor key performance metrics (KPIs) including subscriber growth, revenue contribution, churn from each partner and take timely actions
• Provide regular performance updates, insights, and strategic recommendations to the leadership team

Critical Competencies:

• Strong business acumen and strategic thinking.
• Deep understanding of digital subscription ecosystems , distribution models, and monetization levers.
• Excellent negotiation and stakeholder management skills.
• High analytical orientation with a focus on data-driven decision-making.
• Effective leadership and cross-functional collaboration capabilities

Other Personal Characteristics:

• Self-driven and results-oriented, with a growth mindset .
• Strong interpersonal and communication skills.
• Agile, adaptable, and effective in a fast-paced, dynamic environment.
• Passionate about digital media, OTT innovation, and consumer experience .