Senior Manager, Marketing Performance

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group We are proud to offer a competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations and the best people Together we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests

This position will be working onsite from Miami

Position Summary:

The Senior Manager Marketing Performance is responsible for leading the marketing performance agenda across International Marketing with a strong focus on direct channels such as Web CO and Casino
This role provides clarity insight and strategic guidance on how marketing drives acquisition conversion and revenue contribution across channels It ensures that performance insight audience strategy and marketing intelligence are consistently applied to decision‑making across Media Web CRM and Local Creative Services (LCS)
The role does not own campaign implementation execution or budget decisions Its mandate is to guide align and enable channel teams through data‑driven insight performance frameworks and clear strategic direction

Essential Duties and Responsibilities:

Marketing Performance Leadership
Lead the marketing performance agenda ensuring clear understanding of performance across acquisition conversion and revenue contribution
Define and oversee marketing performance KPIs and success metrics
Act as the primary reference point for explaining marketing performance results trends and drivers
Identify risks opportunities and priority focus areas impacting marketing performance

Performance Insight Guidance & Alignment
Translate performance analysis into clear guidance and recommendations for channel teams
Help define where to focus optimization efforts and which performance levers matter most
Support continuously improved decision‑making through structured performance insight
Ensure performance discussions are grounded in data not assumptions

Audience Strategy Integration
Ensure audience strategy is embedded into marketing performance thinking beyond media planning
Oversee consistent use of audience frameworks across Media Web CRM and LCS
Ensure audience insights inform performance analysis personalization efforts and strategic priorities
Drive alignment on audience definitions and applications across teams and markets

Marketing Intelligence & Performance Frameworks
Oversee the development and application of marketing intelligence and performance frameworks including:
Marketing Mix Modeling (MMM)
Clean Slate and efficiency frameworks
Experimental and incrementality learning agendas
Ensure insights from these frameworks are used to:
Explain performance outcomes
Identify inefficiencies and value leakage
Inform improvement opportunities
Act as a senior interpreter of insights for leadership and cross‑functional partners

Cross‑Functional Collaboration
Act as a strategic partner to:
Media & Partnerships
Web
CRM
Local Creative Services (LCS)
Analytics and regional teams
Enable strong collaboration through clarity insight and shared performance understanding
Support alignment across International Marketing without owning execution

Team Leadership
Directly manage:
Lead Market Planning & Strategy
Lead Audiences & Marketing Intelligence
Provide clear direction coaching and development
Ensure strong collaboration and clear role boundaries across the team

Qualifications Knowledge and Skills:

• 7+ years of relevant professional experience with strong background in marketing performance analysis digital strategy financial analysis or marketing analytics
• Experience working in travel leisure hospitality or similarly complex consumer businesses is preferred
• Bachelor’s degree in Economics Business Finance Analytics Computer Science Mathematics Marketing or a related field
• MBA or relevant Master’s degree preferred
• Proven experience leading and developing high‑performing analytical or strategic teams
• Experience working in international or multi‑market environments is a strong plus

• Strong understanding of marketing performance drivers including acquisition conversion and revenue contribution
• Solid grounding in digital marketing media web CRM and analytics principles with the ability to connect them into a coherent performance view
• Ability to frame marketing performance within broader business and commercial objectives without owning execution

• Advanced analytical mindset with the ability to identify root causes of complex performance challenges assess trade‑offs and recommend clear courses of action
• Ability to combine data critical thinking and structured analysis to identify insights risks and opportunities
• Comfort working with advanced performance frameworks such as MMM incrementality experimentation or efficiency analyses (direct or indirect experience)

• Strong capability to translate complex data and analyses into clear concise and compelling narratives for senior stakeholders
• Excellent presentation skills with fluency in PowerPoint‑based storytelling focused on clarity insight and decision support
• Ability to communicate performance insights in a way that guides and aligns execution teams without directing execution

• Proven ability to influence and align cross‑functional stakeholders (Media Web CRM Creative Analytics) through insight and credibility
• Collaborative leadership style capable of inspiring teams and fostering a culture of inclusion rigor and continuous improvement
• Strong persuasion and negotiation skills able to reconcile differing perspectives and build alignment around data‑driven recommendations

• Ability to evaluate and interpret syndicated research market data competitive insights and external sources to inform performance understanding and strategy
• Strong curiosity and learning mindset with an interest in emerging trends in marketing performance measurement and audiences

• Highly detail‑oriented and results‑driven ensuring accuracy consistency and reliability of data and insights
• Able to work efficiently under ambiguity supporting execution teams by improving clarity focus and decision quality

• Strong analytical toolkit including:
  • SQL (intermediate to advanced)
  • Adobe Analytics or equivalent analytics platforms
  • Advanced Excel
  • PowerPoint
  
  

We know there's a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon!

No immigration sponsorship is offered

Agency and Third-Party Submissions: Please note this is a direct search by the Company and applications through agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes Any unsolicited resumes will be considered the Company's property

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment