Senior Manager of Marketing Operations

Senior Manager of Marketing Operations

Remote based - USA

Summary

SafetyChain Software is
looking for a strategic, tech-savvy Senior Manager of Marketing Operations to scale and optimize our marketing engine. Reporting to the CMO with a dotted line to RevOps, you will own the marketing function within HubSpot (CRM) focusing on automation, segmentation, campaign execution, data hygiene, and performance reporting. You will play a critical role in driving pipeline growth, increasing operational efficiency, and enabling data-driven decision-making across the marketing organization.

Do you like to solve problems in a fast-paced environment? Love collaborating with colleagues to help customers? Like the idea of a flexible, autonomous work environment to get the job done the way you like to work? This may just be what you are looking for – let’s get into the details!

Who We Are:

SafetyChain is a rapidly scaling B2B SaaS software company. Our industry leading Plant Management Platform helps manufacturers improve yield, maximize productivity, and ensure compliance throughout their operations.

Headquartered in Novato, CA, we have a passionate, diverse team with the majority of our employees working remotely across the country to serve our customers. We operate with the fun and flexibility of a start-up combined with the stability of a mature and rapidly growing software company.

Our solutions are used every day in thousands of facilities to help our customers make their products better and safer. Customers include many well-known brands like Albertsons, Clif Bar, Driscoll’s, Schwan’s, See’s Candies, Tyson Foods, United Airlines, WholeFoods and White Castle. We believe our culture of “Help and Hustle” makes for a great place to work and we foster a dynamic, positive environment that enables our teams to put their creative energies towards solving our customers’ problems and supporting each other. Our culture is real, tangible and immensely rewarding.

What You'll Do:

In a high-impact and high-visibility role as a part of the marketing team, you’ll own our website, SEO, lead our MarTech stack implementations and optimizations. You’ll create sales and marketing reports and analysis to understand where to drive more investment in customer acquisition strategies.

Key Responsibilities

Marketing Systems & Automation

• Own and optimize the marketing-owned functions within HubSpot, including workflows, lists, scoring models, campaign automation, and segmentation
• Leverage AI and automation tools to enhance campaign effectiveness, personalization, and team productivity
• Implement and maintain lead lifecycle stages, campaign tagging, and marketing-source attribution models

Campaign Execution & Optimization

• Build and maintain multi-touch email nurture programs and lifecycle campaigns across personas and funnel stages
• Define and enforce campaign operations standards (e.g., UTM structure, naming conventions, segmentation strategies)
• Collaborate with Demand Gen, Content, and Product Marketing teams to support seamless campaign execution

Data Governance & Insights

• Manage marketing data hygiene and alignment within HubSpot in partnership with RevOps
• Create marketing-specific dashboards and reports to monitor campaign performance, funnel conversion, and lead quality
• Provide actionable insights to marketing leadership to improve pipeline contribution and ROI

Cross-Functional Collaboration

• Partner closely with Revenue Operations on marketing-sourced pipeline reporting, lead flow governance, and system alignment
• Support alignment and data integration with related tools such as Outreach, Gong, Google Analytics, zoominfo, and ClickUp
• Serve as the go-to expert for marketing technology usage and optimization within the broader RevOps ecosystem

What You’ll Need (Requirements)

• 5–8 years in marketing operations, with direct ownership of marketing automation within HubSpot
• Deep experience with email automation, lead scoring, nurture campaign development, and performance reporting
• Familiarity with tools like Outreach, Gong, Google Analytics, zoominfo and ClickUp is a plus
• Strong understanding of how to apply AI and automation to enhance marketing productivity
• Analytical mindset with proven ability to create actionable insights from data
• Effective communicator with a proactive, solution-oriented approach
• Experience in B2B SaaS preferred; knowledge of food and beverage or manufacturing industries is a plus

Our Values

• Quality Above All: Build the best and most effective experiences for our teams and our customers
• Work Smart: Drive operational excellence that maximizes productivity and delivers superior value to customers.
• Innovate for Impact: Pioneer solutions that enhance manufacturing processes and outcomes, benefiting both our industry partners and the consumers they serve.
• Grow Together: Create strong, inclusive partnerships with customers, working as One Team with help and hustle to drive mutual success and innovation.
• Integrity in Action: Operate with honesty, transparency, and respect, fostering trust with our customers and our peers.

Things that Make the Job Awesome

• Competitive compensation plan
• Opportunity for stock options
• Health benefits
• Self Care PTO Plan
• Flex Schedule
• Work From Home Flexibility
• Fast growing tech company with big opportunity
• Great team and culture
• Rewarding work that is solving an important problem
• Annual investment in your professional development

Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, marital status, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status or any other characteristic protected by law applicable to the state in which you work.