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Senior Manager Sales Academy EMC

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:


This role is responsible for contributing to commercial targets by identifying and analyzing the training needs of all sales channels and developing a strategic plan to include training delivery and training programs to drive the business in alignment with global sales and business strategy

KEY RESPONSIBILITIES:


  • Manage the team of EMC training managers and their extended training team across EMC markets and ensure consistency and quality of training implementation
  • Own and manage the EMC training calendar for the mentioned markets and ensure timely implementation of programs as per EM SA & Global SA guidelines to drive results in alignment with global sales and business objectives
  • Lead the revision of training materials received from global / EM and adapt the training content to meet local requirements while maintaining the learning objectives to ensure consistent delivery across mentioned markets
  • Oversee the quality assurance of multi-language translation of training materials when required
  • Ensure that retail teams across mentioned countries possess the skills and functional knowledge to provide premium customer service and drive business KPI’s
  • Support Franchise training operations based on adidas standards to develop teams, drive business KPI’S and create a premium service culture
  • Support Wholesale training operation for seasonal product learning across key, strategic and alliance accounts across EMC
  • Provide feedback and consultancy on program content & execution to EM & Global SA when required
  • Lead and manage local initiatives as agreed with DTC Lead
  • Leverage technology & modern training tools across markets and champion innovation in training
  • Manage and optimize training budget across EMC markets
  • Encourage continuous improvement by constantly monitoring and sharing best practices across EMC and upwards with EM & Global SA
  • Support individual and team development through upskilling initiatives & learning communities
  • Collaborate and partner with HRBP for launch and execution of key retail HR initiatives
  • Manage and facilitate communication and collaboration with cross-functional stakeholders and leadership group in EMC
  • Conduct market visits periodically to support implementation and observe retail behaviour

KEY RELATIONSHIPS:


  • EM Sales Academy
  • Global Sales Academy
  • EMC DTC Leadership Group
  • Sales Channel Leads, prioritizing DTC
  • Functional Leads: DTC, WHS, Omnichannel/VM, CTC/BUs/Brand, Finance, Facilities, IT,
  • HRBP

KPI’S:

  • Follow the Kirkpatrick Model to measure training impact as per Global SA guidance:
    • Reach – who we train and on what
    • Reaction – training evaluation score
    • Learning – training retention
    • Behavior – implementation in store
    • Impact –Business KPI impact

KNOWLEDGE, SKILLS AND ABILITIES

:

  • Experience in instructional design, content & program development is a plus
  • Advanced MS office skills in particular PowerPoint and excel, innovative tools such as Canva, Prezi & Mentimeter are a plus
  • Highly integrative with strong business mind, data focus and results orientation
  • Solid business acumen and proven track record of increasing retail & sales KPI’s through training and development programs
  • Enthusiastic with strong work ethic with flexible approach
  • Creative and able to come up with innovative training solutions and ideas
  • Consumer-centric, approachable, and strong interpersonal skills
  • Excellent written and verbal communication skills
  • A strong team player with an international mindset
  • Excellent organization, time management and problem-solving skills
  • Ability to travel when required across mentioned markets

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:


  • Minimum 8 years of experience in a multinational organization preferably in retail sales training / learning & development role with operations background with at least 3 years in a managerial role
  • University degree in Business /HR /L&D or any related field
  • Advanced user of MS-office
  • Fluency in English (both written & verbal), Arabic is an asset

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

    COURAGE: Speak up when you see an opportunity; step up when you see a need..

    OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

    INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

    TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

    INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

    RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.



AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
JOB TITLE:
Senior Manager Sales Academy EMC
BRAND:
LOCATION:
Dubai
TEAM:
Sales
STATE:
Duba
COUNTRY/REGION:
AE
CONTRACT TYPE:
Full time
NUMBER:
540259
DATE:
Jan 30, 2026

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