Senior Manager, SEO Performance & Analytics

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.

About Lowe’s

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe's employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need.

For more information, visit Lowes.com.

About Lowe’s India

At Lowe's India, we are the enablers who help create an engaging customer experience for our $97 billion home improvement business at Lowe's. Our 4000+ associates work across technology, analytics, business operations, finance & accounting, product management, and shared services. We leverage new technologies and find innovative methods to ensure that Lowe's has a competitive edge in the market.

To know more about Lowe's India, visit Lowes.co.in

About the Team

The Enterprise SEO Team ensures that Lowe’s digital experiences are optimized for discoverability, relevance, and performance across all search channels. The team delivers consistent, data-driven optimization of site content, metadata, and technical elements while conducting ongoing competitive analysis.

Partnering closely with Business, Product, Content, Site Operations, and Technology teams, SEO ensures that digital assets remain accurate, search-friendly, and aligned with customer intent, ultimately strengthening visibility and organic growth across Lowes.com.

Job Summary:

The Sr. SEO Manager – Performance & Analytics is responsible for making Lowe’s websites, apps, digital assets and product feeds act as force multipliers for organic growth.

This role does not manage day-to-day SEO operations or content execution. Instead, it focuses on technical foundations, site performance, product data, feeds and bots – ensuring our platforms are easily discoverable, fast, and structurally optimized for both conventional and AI-driven search.

He/She will partner closely with the SEO Operations Lead, Product, Engineering, Architecture, Data and Platform teams to define standards, build scalable automation and use data to continuously improve SEO performance.

Roles & Responsibilities:

Core Responsibilities:

• Own product data synchronization and feed optimization for conventional and AI search surfaces, ensuring hygiene, freshness and industry-differentiating quality.

• Define and monitor product data quality KPIs relevant to SEO (attributes, completeness, consistency, structured data).

• Partner with Data/Platform teams to design and evolve feed infrastructure (formats, pipelines, validations) that supports rich, SEO-friendly content at scale.

• Work with internal and external partners to optimize feeds for retail search, shopping, marketplaces and AI surfaces.

• Lead crawl and index optimization, including log-file analysis, internal linking and architecture improvements to maximize discoverability of high-value content.

• Own site performance and Core Web Vitals for key page types, partnering with Engineering to identify and resolve performance bottlenecks.

• Collaborate with Architecture and Product on infrastructure, taxonomy and product data models that support scalable SEO, faceting and browse/search experiences.

• Drive scalable automation, including AI-driven tagging, metadata generation and templated solutions to improve coverage and speed of implementation.

• Understand and account for differentiated behaviors and optimization requirements of individual bots (conventional search, retail, AI/answer engines, internal crawlers).

• Define and maintain robots, directives and guardrails that balance discoverability, crawl budget and platform stability.

• Define and track data and performance-focused SEO KPIs (index coverage, CWV health, crawl efficiency, feed quality, product data quality).

• Translate complex technical findings into clear, prioritized recommendations for Product, Engineering and SEO leadership.

• Act as the technical SEO and performance SME in cross-functional forums, influencing roadmaps and investment decisions.

Years of Experience:

• 10+ years of experience in SEO / Organic Growth, with strong emphasis on technical SEO, performance and data in a digital, e-commerce or product-led environment.

• 3+ years in a senior or lead role driving technical SEO, site performance, product data or platform optimization.

• Experience working in complex, matrixed organizations with Product, Engineering, Data and Marketing stakeholders.

• Experience in a large e-commerce organization is mandatory.

Education Qualification & Certifications (optional)

Required Minimum Qualifications:

• Bachelor’s degree in Engineering or a related field.

Preferred Qualifications:

• MBA or equivalent advanced degree.

• Certifications in Web Performance, Web Analytics, or Data/Business Analytics.

• SEO/analytics platform certifications (e.g., major analytics suites, tag management, enterprise SEO tools).

Skill Set Required

• Deep expertise in technical SEO: crawlability, indexation, site architecture, canonicalization, structured data, pagination, and internationalization.

• Strong understanding of site performance and Core Web Vitals, and how front-end/back-end changes affect UX and SEO.

• Experience with infrastructure, taxonomy and product data in an e-commerce context (category hierarchies, attributes, filters/facets).

• Hands-on experience with SEO tools (Search Console, enterprise platforms, log analyzers), web analytics (e.g., GA4/Adobe) and performance monitoring tools.

• Proven experience with automation and scale (AI-driven tagging, metadata generation, feeds, templates).

• Familiarity with product feeds, feed infrastructure and data synchronization for search, shopping and AI surfaces.

• Strong analytical and problem-solving skills, including comfort working with large datasets and messy product data.

• Ability to work closely with Engineers, Product Managers and Data teams and influence technical decisions.

• Excellent communication skills; able to explain technical issues and trade-offs to non-technical stakeholders and senior leadership.

Secondary Skills (desired)

• Experience with SQL or other data querying languages.

• Familiarity with experimentation and measuring the impact of technical and performance changes.

• Exposure to AI/ML-driven search and AI surfaces, including answer engines and AI-generated experiences.

• Knowledge of the Botify platform will be a Plus.

• Deep knowledge of Feeds for AI Search and bots management will be a Plus.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.