Senior Manager, Website Strategy & Experience

Job Description:

Job Description:
The Senior Manager, Website Strategy & Experience, is a leader responsible for shaping and executing our digital customer experience across all web properties as well as direct involvement in website management, analytics, and UX/UI design. The Senior Manager guides the vision and roadmap for website strategy, ensuring our platforms anticipate market trends, leverage emerging technologies, and deliver seamless, personalized experiences. The Senior Manager partners cross-functionally to deliver digital transformation, optimize customer journeys, and champion continuous improvement in web strategy and execution. This role also oversees website UX/UI design, directly managing a UX/UI Designer to ensure best-in-class user experiences.

Essential Functions:

Strategic Leadership:

• Develop and communicate a multi-year vision and roadmap for website strategy and digital customer experience, aligned with business objectives and market opportunities.
• Participate in and lead digital transformation initiatives, including the adoption of AI, automation, and advanced analytics to enhance customer journeys and operational efficiency.
• Champion innovation in website architecture, personalization, and omnichannel integration.

Customer Experience & UX/UI Ownership:

• Collaborate with BU marketing leads on end-to-end digital customer experience across customer facing web properties, including landing page tools for marketing campaigns. Champion seamless, engaging, and personalized interactions at every touchpoint.
• Oversee all aspects of website UX/UI design, ensuring user-centric, accessible, and visually compelling experiences.
• Directly manage and develop the UX/UI Designer, providing guidance, mentorship, and performance feedback.
• Implement advanced analytics, A/B testing, and customer feedback loops to continuously optimize digital experiences and inform strategic decisions.
• Manage external development team responsible for website maintenance and new feature implementation.

Website Management & Futureproofing:

• Oversee the management, maintenance, and security of the company’s websites, ensuring they are future-ready, user-friendly, accessible, and visually appealing.
• Evaluate and select cutting-edge platforms and partners (e.g., AI-powered personalization and search, enterprise CMS) to support growth and scalability.
• Lead change management efforts to ensure successful adoption of new digital tools, processes, and customer experience enhancements.

Cross-Functional Collaboration:

• Collaborate with IT, Product, Sales, and Customer Service to integrate web strategies with broader digital initiatives and customer experience programs.
• Manage relationships with multiple stakeholders, coordinate with various departments, and lead website-related projects from conception to completion.

SEO & Content Marketing:

• Develop and implement advanced SEO, AEO and GEO strategies and content marketing plans to improve website rankings, increase organic traffic, and enhance online visibility.

Analytics & Reporting:

• Monitor and analyze website performance using advanced tools, providing regular reports and insights to inform decision-making and drive continuous improvement.

Knowledge, Skills, Abilities:

• Strategic vision and ability to set and execute long-term digital strategies in complex organizations
• Proven experience collaborating across cross-functional teams
• Track record of driving innovation in digital customer experience, web technologies, and digital transformation
• Deep understanding of modern web architectures, personalization engines, WCAG 2 standards, AI/ML applications, and data privacy best practices
• Expertise in UX/UI design principles, accessibility standards, and user-centered design methodologies
• Experience managing and developing UX/UI designers or similar creative roles
• Proficiency in web programs, including enterprise CMS platforms. Preferred platform experience includes Adobe Experience Manager, Google Analytics4, Google Tag Manager, Google Search Console, Salesforce, Conductor, JIRA.
• Strong verbal and written communication skills
• Detail-oriented, self-motivated, and self-directed; able to delegate, manage time, and meet deadlines for concurrent projects in a fast-paced environment
• Experience managing development teams and web designers
• Change agent with experience in leading organizational change and digital adoption

Minimum Requirements:

• Bachelor’s degree required; Master’s degree preferred (e.g., Digital Marketing, Business, Technology, Communications, or related field)
• 8+ years of progressive experience in digital strategy, website management, customer experience leadership, or UX/UI design
• Experience with enterprise-level digital transformation projects
• Strong portfolio of successful digital innovation, customer experience, and UX/UI initiatives
• B2C and B2B experience preferred

BraunAbility is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.