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Senior Market Research Analyst
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The Big Picture
As a Senior Market Research Analyst at Illumine-i, you will play a crucial role in driving our strategic decision-making process by providing valuable insights into market trends, customer needs, and competitive dynamics. Your work will directly influence our product development, marketing strategies, and business growth.
What you can expect as a Senior Market Research Analyst at Illumine-i:
- Data Analysis and Interpretation: You’ll conduct thorough market research to gather data on industry trends, customer preferences, and competitive landscape. You’ll analyze this data to generate actionable insights.
- Reporting and Presentations: You’ll prepare detailed reports and presentations to communicate research findings to internal stakeholders, including the executive team and project managers.
- Customer Insights: You’ll develop and maintain a deep understanding of our target customers, their needs, and how our BIM and MEP solutions can meet those needs.
- Market Trends Monitoring: You’ll stay updated on industry developments, emerging technologies, and market shifts to ensure Illumine-i remains at the cutting edge of architectural engineering.
- Collaboration: You’ll work closely with the marketing, product development, and sales teams to align research findings with business strategies and goals.
- Strategic Recommendations: You’ll provide strategic recommendations based on research findings to guide business decisions and improve our market position.
- Competitive Analysis: You’ll conduct regular competitive analysis to understand the strengths and weaknesses of our competitors and identify opportunities for differentiation.
Essential Qualifications include:
- Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field. A master’s degree is a plus.
- Minimum of 4-7 years of experience in market research, preferably in the architectural engineering or construction industry.
- Strong analytical and quantitative skills, with the ability to interpret complex data and translate it into actionable insights.
- Proficiency in various market research methodologies, including surveys, focus groups, and secondary research.
- Familiarity with statistical software and data analysis tools and advanced Excel skills.
- Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
- Strong attention to detail and accuracy in all work products.
- Ability to think critically and solve problems creatively and effectively.
Great to have:
- Understanding of BIM and MEP projects, including industry-specific trends and challenges.
- Experience with architectural engineering, construction, or related fields, particularly with BIM and MEP.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Familiarity with advanced data visualization tools to present research findings in an engaging manner.
- Relevant certifications such as Professional Researcher Certification (PRC) or certification in Market Research (CMR).
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