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Senior Marketing Account Manager-University Partnerships
POSITION OVERVIEW
Bisk is seeking a Senior Marketing Account Manager to serve as the primary strategic and operational marketing lead for a portfolio of university partners, including Michigan State University (MSU), Southern Methodist University (SMU), Emory University, and Eastern Connecticut State University (ECSU). The Senior Marketing Account Manager is the strategic and executional hub connecting Bisk's marketing capabilities to the goals of our university partners. This is not a support role — it is a leadership position responsible for co-creating annual marketing strategy, continuous analysis, portfolio optimization, partner satisfaction, and cross-functional project delivery across a portfolio of graduate degree programs
You will own the relationship, the results, and the roadmap — from annual planning to weekly campaign optimization to quarterly partner business reviews.
The ideal candidate operates at the intersection of client leadership, growth strategy, and execution excellence, ensuring marketing investments drive measurable enrollment outcomes.
Key Responsibilities
University Partner Strategy & Relationships
- Serve as the primary day-to-day and executive point of contact for MSU, SMU, Emory, and ECSU marketing stakeholders.
- Lead annual marketing planning for each university partner — aligning enrollment targets, budget allocation, channel mix, and creative strategy to institutional goals.
- Facilitate monthly updates and quarterly business reviews (QBRs) with partner leadership, translating performance data into narrative, insight, and strategic recommendations.
- Manage partner expectations proactively — raising risks, presenting solutions, and maintaining trust with university contacts at both the program and leadership level.
- Develop a deep working knowledge of each university's academic programs, brand standards, enrollment windows, and competitive landscape.
Portfolio-Level Performance & Analysis
- Own performance accountability across Bisk’s degree and certificate portfolio —monitoring the full funnel from spend through application.
- Track, analyze, and present KPIs including CPL, CPO, CPA, lead-to-contact rate, contact-to-MQL rate, MQL-to-enrollment rate, and SEO traffic contribution.
- Identify performance inflection points — rising CPL, declining conversion rates, shifting program mix — and drive message and experience optimization responses.
- Conduct cross-portfolio analysis to surface trends, transfer winning strategies between programs, and build institutional knowledge across the Bisk partnership network.
- Collaborate with Media and Student Success teams on pacing and efficiency across and cert programs; flag variances to budget owners and recommend reallocation.
- Support the development of annual FY budget models and forecast marketing and recruitment performance.
Performance, Pacing, & Project Delivery
- Drive delivery of marketing campaigns and projects across each degree program coordinating across paid media, content, SEO, creative, and marketing automation teams.
- Manage the program-level project backlog for each university partner: landing page builds and optimizations, creative refreshes, email nurture sequences, and new program launches.
- Maintain program-level project timelines and hold internal teams accountable to delivery milestones and university partner deadlines.
- Own landing page performance for all partner programs — commissioning AI-assisted analysis, briefing optimization tests, and measuring conversion lift.
- Collaborate with the content and SEO team to ensure program pages, organic content, and paid landing pages are aligned, up-to-date, and conversion optimized.
- Manage the creative team on partner-specific campaigns, ensuring brand standards, messaging alignment, and program-level differentiation are maintained.
Reporting, Attribution & Budget Stewardship
- Develop and maintain partner-facing performance dashboards and monthly reporting packages — presenting actuals, pacing, and FY forecast in a clear, stakeholder-ready format.
- Understand and enforce Bisk's enrollment attribution methodology — ensuring first-touch attribution for Bisk-generated enrollments is tracked, documented, and defended in partner reconciliation.
- Monitor FY actuals vs. budget across MSU (Graduate + Certificate), SMU, Emory (GBS + University), and ECSU on a monthly cadence.
- Partner with the Analytics & Reporting team to build scalable, reproducible reporting for QBRs and ad hoc partner requests.
Student Journey & Messaging Optimization
- Identify and close messaging breakpoints in the prospective student journey — from first ad impression through enrollment confirmation.
- Collaborate cross-functionally to build the next generation of AI tools and analysis to audit program messaging for clarity, conversion alignment, and competitive differentiation.
- Partner with marketing automation on email nurture and lead qualification sequences tailored to each university's program mix and intake calendar.
- Champion data-driven content strategy for each partner — recommending short-form content, program explainers, and student-facing Q&A based on funnel drop-off analysis.
Qualifications
- 10+ years in marketing strategy, account management, or growth marketing
- Experience managing complex B2C, B2B2C, or higher education clients
- Proven track record managing complex multi-program or multi-client marketing portfolios with full accountability for performance outcomes.
- Strong analytical skills and fluency in performance marketing metrics — CPL, CPC, CPA, ROAS, conversion rates — and the ability to diagnose funnel problems and prescribe solutions.
- Experience managing or collaborating across paid search, paid social, SEO, email automation, and creative teams in a cross-functional environment.
- Demonstrated ability to build trusted relationships with external partners or clients at both the day-to-day and executive level.
- Advanced proficiency with marketing data and reporting — comfortable in Excel/Google Sheets, and able to build and interpret performance dashboards.
- Exceptional written and verbal communication skills; able to translate complex data into clear, confident partner-facing narratives.
- Experience owning annual marketing plans including budget allocation, channel strategy, and enrollment or revenue targets.
- Experience working in cross-functional teams with and without direct authority
Strongly Preferred
- Experience in higher education, online learning, or OPM/EdTech — understanding of enrollment funnels, intake periods, and degree vs. certificate program dynamics.
- Hands-on experience with marketing attribution models and enrollment tracking — including first-touch attribution, multi-touch models, and UTM/CRM reconciliation.
- Working knowledge of HubSpot, Salesforce, or comparable CRM/marketing automation platforms.
- Experience using AI tools for marketing optimization — landing page analysis, messaging review, content briefing, or performance analysis.
- Exposure to B2B marketing or corporate partnership channels (workforce development, employer partnerships, tuition benefit programs).
OUR VALUES
Accountable: We take ownership of our actions and results, following through on commitments and holding ourselves and each other responsible for delivering on expectations.
Adaptable: We embrace change with a positive mindset, staying flexible and open to new ideas, technologies, and ways of working.
Bold: We think big, take smart risks, and speak up with confidence and creativity to drive progress and innovation.
Committed: We’re dedicated to our mission, our teammates, and our customers—consistently giving our best and staying focused on long-term success.
THE COMPANY
Bisk partners with leading institutions to deliver online degree and certificate programs to learners around the world. We provide resources, expertise, and technology to help institutions grow and students thrive. Through our online education services, we have supported more than one million enrollments for universities such as Michigan State University, Emory University, Southern Methodist University, Eastern Connecticut State University, University of Missouri-St. Louis, Kelley School of Business, University of Louisville, and others. Our mission is to amplify potential through transformational learning experiences. To learn more, visit bisk.com.
Equal Opportunity Employer: Disability/Veteran
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