Senior Marketing Analytics Manager

Senior Marketing Analytics Manager

Ignite Promo – Nashville, TN
Full-Time | Onsite

Job Summary

At Ignite Promo, we believe that powerful insights spark powerful results. As a leading marketing and promotion agency, we help brands connect, engage, and grow through data-driven strategies and creative execution. We are looking for a highly skilled and forward-thinking Senior Marketing Analytics Manager to join our team in Nashville.

In this role, you will transform complex data into strategic direction that fuels high-impact marketing initiatives. You will lead analytics efforts, uncover meaningful insights, optimize campaign performance, and provide clear recommendations that influence major business decisions. If you love turning numbers into compelling stories and driving measurable outcomes, this is the perfect opportunity to make your mark.

Key Responsibilities

• Lead the development and execution of comprehensive marketing analytics frameworks to measure campaign effectiveness, customer engagement, and market trends
• Partner with marketing, sales, product, and creative teams to define KPIs and build custom dashboards for real-time performance tracking
• Conduct deep analytics to identify growth opportunities, optimize marketing spend, and improve ROI
• Build predictive models and customer segmentation strategies to enhance precision targeting and personalization
• Manage the collection, validation, and optimization of large datasets from multiple sources to ensure data accuracy and reliability
• Present analytical findings to leadership and stakeholders, translating data into clear, actionable marketing strategies
• Stay updated on emerging technologies, tools, and analytics best practices to maintain a competitive edge
• Mentor junior analysts, fostering a culture of innovation, continuous learning, and high-quality analytical output

Requirements

• Bachelor’s degree in Marketing, Data Science, Statistics, Business Analytics, or a related field (Master’s preferred)
• Proven experience in marketing analytics or a similar data-focused role in a fast-paced environment
• Advanced proficiency in SQL, Python, R, or SAS, with strong data visualization skills using Tableau or Power BI
• Strong understanding of digital marketing channels including SEO/SEM, email, social media, and programmatic advertising
• Hands-on experience with attribution modeling, A/B testing, customer segmentation, and predictive analytics
• Excellent communication skills with the ability to simplify complex data for non-technical audiences
• Demonstrated leadership experience managing analytics projects or teams
• Ability to thrive in a collaborative environment while managing multiple priorities and deadlines

Join Ignite Promo and be part of a team where data meets creativity, and insights drive innovation. Apply on Indeed to take the next step in shaping marketing strategies that ignite performance and deliver real business impact in Nashville.

Job Type: Full-time

Pay: $63,586.42 - $76,577.20 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance
• Work from home

Work Location: In person