Senior Marketing Associate Tanagra

As a Senior Marketing Associate at Tanagra, you will play a crucial role in driving the brand s visibility and growth through the execution of integrated marketing strategies. You will work closely with the Marketing Specialist and cross-functional teams to develop and implement trade marketing initiatives, organize high-profile events, manage PR and media activities, and lead influencer marketing efforts. You will also be responsible for nurturing partnerships, orchestrating 360-degree marketing launches, and ensuring all communications reflect Tanagra s brand values of luxury and excellence.

Key Responsibilities

• Trade Marketing:
• Develop and execute trade marketing strategies to support retail and sales teams in driving brand visibility and product sell-through.
• Collaborate with retail and merchandising teams to plan in-store activations and promotions that enhance the customer experience.
• Monitor and analyze the performance of trade marketing initiatives and optimize strategies based on insights and ROI metrics.
• Events Management:
• Plan, coordinate, and execute high-profile luxury events, including product launches, VIP experiences, and brand collaborations.
• Manage event logistics, budgeting, and post-event analysis, ensuring a seamless experience that aligns with Tanagra s brand image.
• Work with internal teams and external partners to ensure successful execution of events, driving brand awareness and customer engagement.
• PR & Media Relations:
• Build and maintain relationships with key media outlets and journalists to secure coverage in luxury, lifestyle, and trade publications.
• Coordinate with content team or PR agencies to produce press releases, media pitches, and other PR materials, ensuring consistent messaging across all communications.
• Track media coverage, report on PR performance, and manage media partnerships to maximize brand exposure.
• Influencer Marketing:
• Identify and collaborate with influencers, bloggers, and content creators who align with Tanagra s luxury brand values.
• Develop and implement influencer marketing campaigns that drive brand awareness, engagement, and product visibility.
• Measure and report on influencer campaign performance, optimizing strategies to enhance ROI.
• Partnerships:
• Identify strategic partnership opportunities with luxury brands, designers, and organizations to elevate Tanagra s market presence.
• Manage partnership negotiations, contracts, and execution plans to ensure mutually beneficial outcomes.
• Maintain ongoing relationships with partners to explore new opportunities and joint initiatives.
• 360 Marketing Campaigns:
• Lead the development and execution of 360-degree marketing campaigns, ensuring a cohesive approach across all channels including digital, social media, in-store, and offline.
• Collaborate with creative, digital, and retail teams to bring campaigns to life, ensuring messaging consistency and visual excellence.
• Track the performance of integrated campaigns and provide recommendations for future improvements.
• Communications:
• Work with cross-functional teams on all brand communications, including newsletters, social media content, and marketing collateral.
• Ensure consistent brand messaging across all platforms, maintaining Tanagra s voice of luxury, elegance, and sophistication.
• Collaborate with design teams to create visually compelling content that reflects the brand s identity.