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Senior Marketing Communication Specialist
573215
Houston Tx, US
Senior Marketing Communication Specialist
CEVA Logistics provides global supply chain solutions to connect people, products, and providers all around the world. Present in 170+ countries and with more than 110,000 employees spread over 1,500 sites, we are proud to be a Top 5 global 3PL.
We believe that our employees are the key to our success. We want to engage and empower our diverse, global team to co-create value with our customers through our solutions in contract logistics and air, ocean, ground, and finished vehicle transport. That is why CEVA Logistics offers a dynamic and exceptional work environment that fosters personal growth, innovation, and continuous improvement.
DARE TO GROW! Join CEVA Logistics, and you will be part of a team that values imagination and continued learning and is committed to excellence in everything we do. Join us in our mission to shape the future of global logistics. As we continue growing at a fast pace, will you “Dare to Grow” with us?
Pay Range: $90k - $98k
YOUR ROLE
The Senior Marketing Communications Specialist is a strategic role responsible for driving CEVA’s marketing communications across North America. Based in Houston, TX and reporting to the Head of Communications & Marketing for North America, this position serves as a key partner to business leaders and sales teams to elevate CEVA’s brand presence and accelerate growth. The role encompasses leadership in tradeshow and event activation, account-based marketing (ABM) leveraging Pardot and Salesforce, social media strategy, and media relations. The successful candidate will design and execute integrated campaigns that support CEVA’s core product lines—Ground & Rail, Air & Ocean, and Contract Logistics—while ensuring measurable impact on pipeline generation, customer engagement, and brand visibility. This position requires cross-functional collaboration with Sales, Product, and Operations teams, as well as external agencies, to deliver programs that blend creativity with data-driven performance. Ideal candidates will demonstrate strategic thinking, operational excellence, and the ability to manage multiple priorities in a fast-paced environment, all while maintaining CEVA’s commitment to innovation and sustainability.
WHAT ARE YOU GOING TO DO?
Plan, manage, and execute tradeshows and customer events across North America (pre-show outreach, onsite activation, post-show follow-up).
Develop and implement account-based marketing (ABM) plays leveraging Pardot (Account Engagement) and Salesforce—targeting priority accounts for Ground & Rail, Air & Ocean, and Contract Logistics.
Create clear, compelling content (social posts, press materials, web/landing copy, collateral) aligned to product and campaign objectives.
Own social media calendars and publishing; coordinate paid/organic campaigns with performance tracking (UTMs, analytics).
Support media relations (story development, pitches, spokesperson coordination) to secure high-quality trade and Tier-1 coverage.
Collaborate with Sales, Product, and Operations to ensure brand consistency and message pull-through across all touchpoints.
Build dashboards and deliver campaign/event performance readouts with insights and optimization recommendations.
Maintain marketing SOPs and SLAs; ensure data hygiene and accurate campaign attribution in Pardot/Salesforce.
WHAT ARE WE LOOKING FOR?
Education and Experience:
Bachelor’s degree in marketing, Communications, or related field.
6–8 years of progressively responsible experience in marketing communications (logistics/transportation/supply chain experience preferred).
Demonstrated tradeshow and event management experience (planning, budgeting, vendor coordination, lead capture, post-event reporting).
Hands-on experience with Pardot (Account Engagement) and Salesforce in support of ABM programs (segmentation, scoring, automation, attribution).
Excellent writing and editing skills across formats: social, press releases, web/landing pages, sales collateral.
Social media expertise (LinkedIn primary; familiarity with X/Instagram/YouTube) including content calendars, best practices, and analytics.
Media relations familiarity (trade press outreach, message development, spokesperson preparation).
Strong project management skills; ability to prioritize and deliver multiple initiatives on deadline in a fast-paced environment.
Data-driven mindset with proficiency in marketing analytics and reporting (UTMs, dashboards, KPIs).
Collaborative working style and stakeholder management; comfortable interfacing with Sales and executive leadership.
Key Performance Indicators (KPIs)
Tradeshows & Events
Sourced pipeline from events ($) within 60–90 days.
Influenced pipeline from events ($) via campaign influence.
MQL volume & quality; MQL SAL and SAL SQL conversion rates.
Pre-booked meetings with target accounts; onsite engagement rate (% of scans from named accounts).
Cost per Qualified Lead (CPQL); attendee and internal sales satisfaction (NPS/CSAT).
ABM (Pardot/Salesforce)
Target account coverage (% of named accounts with 3 engaged contacts).
Buying-group depth (distinct personas engaged per account).
Account Engagement Score (AES) lift vs. baseline.
ABM opportunity rate (% of engaged target accounts opening opportunities).
MQA Opportunity conversion and sales velocity improvement.
Social Media
Follower quality growth (net new ICP followers).
Engagement rate by impressions; CTR to owned pages.
Social-assisted conversions (form fills/demos from social UTMs).
Category share of voice (SOV) vs. competitors in North America.
Media Relations
Tier-1 and trade coverage volume per quarter.
Message pull-through (% of placements including priority messages).
Quoted spokesperson rate (% of coverage with named CEVA quotes).
Referral traffic and goal completions from earned media backlinks.
Operational Excellence
Campaign SLA adherence (% delivered within SLA).
MarTech hygiene score (% complete required fields on event leads within 7 days).
Budget accuracy (actuals vs. plan within ±10%).
WHAT DO WE HAVE TO OFFER?
With a genuine culture of recognition, we want our employees to grow, develop and be part of our journey. We offer a benefits package with a focus on your wellbeing. This includes competitive Paid Time Off, 401(k), health insurance and an employee benefits platform that offers discounts on gym memberships and a diverse range of retail, travel, car and hospitality brands, including important offerings like pet insurance.
We are a team in every sense, and we support each other and work collaboratively to achieve our goals together.
It is our goal that you will be compensated for your hard work and commitment, so if you’d like to work for one of the top Logistics providers in the world then let’s work together to help you find your new role.
ABOUT TOMORROW
Join a global logistics leader where innovation, collaboration, and operational excellence drive tangible customer outcomes. In this role, you’ll shape CEVA’s North America narrative across Ground & Rail, Air & Ocean, and Contract Logistics—bringing integrated campaigns to life at marquee tradeshows, in the media, and across social channels. You’ll partner closely with Sales and Operations, gain visibility with executive leadership, and have the latitude to build programs that measurably impact pipeline and brand.
#LI-AM1
CEVA operates in a multicultural, global environment and is a richly diverse organization operating seamlessly as one company. We aim to attract, motivate and retain the best people in our industry, whatever their background. We share the same passion to deliver world-class solutions to our customers. We have the best supply chain professionals in the industry and develop this talent in an inspiring work environment.
CEVA Logistics is proud to be an equal opportunity work place and an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other characteristic. We are an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individual with Disabilities.
Please note: Legitimate CEVA Logistics recruitment processes include communication with candidates through recognized professional networks, such as LinkedIn or via an official company email address: firstname.lastname@cevalogistics.com. We recommend that you do not respond to unsolicited business propositions and/or offers from people with whom you are unfamiliar.
Information provided is true and accurate. False statements or information will result in the application voided.
Outstanding benefits for employee and family including multiple health plans(company contribution to health savings account), prescription, dental and vision coverage.
Company paid life insurance, accident insurance, short- and long-term disability coverage and employee assistance plan.
Voluntary benefits including additional life insurance, AD&D coverage, buy-up short- and long-term disability, critical illness, identify theft & legal plan.
401(k) with company match.
Flexible Paid Time Off programs including company paid holidays.
Tuition reimbursement program.
Houston Tx, US
Senior Marketing Communication Specialist
CEVA Logistics provides global supply chain solutions to connect people, products, and providers all around the world. Present in 170+ countries and with more than 110,000 employees spread over 1,500 sites, we are proud to be a Top 5 global 3PL.
We believe that our employees are the key to our success. We want to engage and empower our diverse, global team to co-create value with our customers through our solutions in contract logistics and air, ocean, ground, and finished vehicle transport. That is why CEVA Logistics offers a dynamic and exceptional work environment that fosters personal growth, innovation, and continuous improvement.
DARE TO GROW! Join CEVA Logistics, and you will be part of a team that values imagination and continued learning and is committed to excellence in everything we do. Join us in our mission to shape the future of global logistics. As we continue growing at a fast pace, will you “Dare to Grow” with us?
Pay Range: $90k - $98k
YOUR ROLE
The Senior Marketing Communications Specialist is a strategic role responsible for driving CEVA’s marketing communications across North America. Based in Houston, TX and reporting to the Head of Communications & Marketing for North America, this position serves as a key partner to business leaders and sales teams to elevate CEVA’s brand presence and accelerate growth. The role encompasses leadership in tradeshow and event activation, account-based marketing (ABM) leveraging Pardot and Salesforce, social media strategy, and media relations. The successful candidate will design and execute integrated campaigns that support CEVA’s core product lines—Ground & Rail, Air & Ocean, and Contract Logistics—while ensuring measurable impact on pipeline generation, customer engagement, and brand visibility. This position requires cross-functional collaboration with Sales, Product, and Operations teams, as well as external agencies, to deliver programs that blend creativity with data-driven performance. Ideal candidates will demonstrate strategic thinking, operational excellence, and the ability to manage multiple priorities in a fast-paced environment, all while maintaining CEVA’s commitment to innovation and sustainability.
WHAT ARE YOU GOING TO DO?
Plan, manage, and execute tradeshows and customer events across North America (pre-show outreach, onsite activation, post-show follow-up).
Develop and implement account-based marketing (ABM) plays leveraging Pardot (Account Engagement) and Salesforce—targeting priority accounts for Ground & Rail, Air & Ocean, and Contract Logistics.
Create clear, compelling content (social posts, press materials, web/landing copy, collateral) aligned to product and campaign objectives.
Own social media calendars and publishing; coordinate paid/organic campaigns with performance tracking (UTMs, analytics).
Support media relations (story development, pitches, spokesperson coordination) to secure high-quality trade and Tier-1 coverage.
Collaborate with Sales, Product, and Operations to ensure brand consistency and message pull-through across all touchpoints.
Build dashboards and deliver campaign/event performance readouts with insights and optimization recommendations.
Maintain marketing SOPs and SLAs; ensure data hygiene and accurate campaign attribution in Pardot/Salesforce.
WHAT ARE WE LOOKING FOR?
Education and Experience:
Bachelor’s degree in marketing, Communications, or related field.
6–8 years of progressively responsible experience in marketing communications (logistics/transportation/supply chain experience preferred).
Demonstrated tradeshow and event management experience (planning, budgeting, vendor coordination, lead capture, post-event reporting).
Hands-on experience with Pardot (Account Engagement) and Salesforce in support of ABM programs (segmentation, scoring, automation, attribution).
Excellent writing and editing skills across formats: social, press releases, web/landing pages, sales collateral.
Social media expertise (LinkedIn primary; familiarity with X/Instagram/YouTube) including content calendars, best practices, and analytics.
Media relations familiarity (trade press outreach, message development, spokesperson preparation).
Strong project management skills; ability to prioritize and deliver multiple initiatives on deadline in a fast-paced environment.
Data-driven mindset with proficiency in marketing analytics and reporting (UTMs, dashboards, KPIs).
Collaborative working style and stakeholder management; comfortable interfacing with Sales and executive leadership.
Key Performance Indicators (KPIs)
Tradeshows & Events
Sourced pipeline from events ($) within 60–90 days.
Influenced pipeline from events ($) via campaign influence.
MQL volume & quality; MQL SAL and SAL SQL conversion rates.
Pre-booked meetings with target accounts; onsite engagement rate (% of scans from named accounts).
Cost per Qualified Lead (CPQL); attendee and internal sales satisfaction (NPS/CSAT).
ABM (Pardot/Salesforce)
Target account coverage (% of named accounts with 3 engaged contacts).
Buying-group depth (distinct personas engaged per account).
Account Engagement Score (AES) lift vs. baseline.
ABM opportunity rate (% of engaged target accounts opening opportunities).
MQA Opportunity conversion and sales velocity improvement.
Social Media
Follower quality growth (net new ICP followers).
Engagement rate by impressions; CTR to owned pages.
Social-assisted conversions (form fills/demos from social UTMs).
Category share of voice (SOV) vs. competitors in North America.
Media Relations
Tier-1 and trade coverage volume per quarter.
Message pull-through (% of placements including priority messages).
Quoted spokesperson rate (% of coverage with named CEVA quotes).
Referral traffic and goal completions from earned media backlinks.
Operational Excellence
Campaign SLA adherence (% delivered within SLA).
MarTech hygiene score (% complete required fields on event leads within 7 days).
Budget accuracy (actuals vs. plan within ±10%).
WHAT DO WE HAVE TO OFFER?
With a genuine culture of recognition, we want our employees to grow, develop and be part of our journey. We offer a benefits package with a focus on your wellbeing. This includes competitive Paid Time Off, 401(k), health insurance and an employee benefits platform that offers discounts on gym memberships and a diverse range of retail, travel, car and hospitality brands, including important offerings like pet insurance.
We are a team in every sense, and we support each other and work collaboratively to achieve our goals together.
It is our goal that you will be compensated for your hard work and commitment, so if you’d like to work for one of the top Logistics providers in the world then let’s work together to help you find your new role.
ABOUT TOMORROW
Join a global logistics leader where innovation, collaboration, and operational excellence drive tangible customer outcomes. In this role, you’ll shape CEVA’s North America narrative across Ground & Rail, Air & Ocean, and Contract Logistics—bringing integrated campaigns to life at marquee tradeshows, in the media, and across social channels. You’ll partner closely with Sales and Operations, gain visibility with executive leadership, and have the latitude to build programs that measurably impact pipeline and brand.
#LI-AM1
CEVA operates in a multicultural, global environment and is a richly diverse organization operating seamlessly as one company. We aim to attract, motivate and retain the best people in our industry, whatever their background. We share the same passion to deliver world-class solutions to our customers. We have the best supply chain professionals in the industry and develop this talent in an inspiring work environment.
CEVA Logistics is proud to be an equal opportunity work place and an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other characteristic. We are an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individual with Disabilities.
Please note: Legitimate CEVA Logistics recruitment processes include communication with candidates through recognized professional networks, such as LinkedIn or via an official company email address: firstname.lastname@cevalogistics.com. We recommend that you do not respond to unsolicited business propositions and/or offers from people with whom you are unfamiliar.
Information provided is true and accurate. False statements or information will result in the application voided.
Outstanding benefits for employee and family including multiple health plans(company contribution to health savings account), prescription, dental and vision coverage.
Company paid life insurance, accident insurance, short- and long-term disability coverage and employee assistance plan.
Voluntary benefits including additional life insurance, AD&D coverage, buy-up short- and long-term disability, critical illness, identify theft & legal plan.
401(k) with company match.
Flexible Paid Time Off programs including company paid holidays.
Tuition reimbursement program.
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