Senior Marketing Coordinator

Don’t Apply If

• You make “cool” posts but don’t understand why a post does well or not.
• You use ChatGPT but don't understand prompt engineering.
• You’ve never written a sales drip campaign or interpreted campaign data.
• You need someone to tell you what to do, when, and how, and are easily distracted.
• Only worked for an agency with heavily structured processes.

We are seeking a senior and very experienced person for this role.

You’ll Be Successful Here If You Can

• Architect and problem-solve to find answers and solutions.
• Think through the high-level goal, why, and strategy of things.
• Write copy and CTA based on who, what, why.
• Prioritize higher-value pages in session recordings and give insights about behavior.
• Review AOV, LTV, and conversion rates to draw insights.
• Properly use GA & GSC for insights and reporting.
• Build and run complex reports in Shopify, Klaviyo, and Meta.
• Post on social based on algorithms, growth mechanics, & successful formats.
• Build, organize, and execute multi-channel marketing campaigns from brief to launch.
• Track vendor deliverables (ads, content, influencer posts) and follow up until complete.
• Write launch emails, SMS, and social captions that convert — not fluff.
• Use ChatGPT and AI tools to brainstorm, write, and refine content quickly.
• Schedule content across TikTok, Instagram, YouTube, and email with intention and timing that aligns with strategy.
• Check Slack daily for vendor or team updates and help move things forward by sending assets and flagging items to the Marketing Director.
• Create, optimize, and manage tasks in Asana.
• QC campaign & assets before launch — spot typos, broken links, or missing CTAs.

Core Responsibilities

• Plan, write, and schedule all marketing content (social, email, SMS, blog) in line with launch calendars.
• Manage campaign execution — from creative requests to approvals and posting.
• Track, organize, and communicate with vendors to ensure deliverables are met on time.
• Summarize vendor updates for the Marketing Director and flag blockers early.
• Assist with paid ads coordination (ad copy, asset collection, deadline tracking).
• Update product listings, website banners, and launch assets as needed.
• Monitor analytics and create short, actionable summaries of performance.
• Support the development of marketing SOPs, reports, and launch timelines.

What You Bring

• 3–5 years in marketing coordination, and CPG
• Strong writing and communication skills — clear, structured, on-brand.
• Experience with tools: Asana, Slack, Klaviyo, Shopify, Google Drive, Meta Ads, or similar.
• High ownership and initiative — you move projects forward without waiting.
• Comfortable with data, deadlines, and cross-team coordination.

Why Modern Herb Co

We make dispensary-grade cannabis products built on real quality and real results — not hype. We move fast, value clarity, and reward those who take ownership and bring smart ideas to the table.Photoshop and Illustrator.

• Stay current with digital marketing trends such as performance marketing, B2B marketing strategies, Google AdWords campaigns, and Facebook Advertising best practices.

Skills

• Proven expertise in SEO, social media marketing, digital marketing, content creation, and multichannel campaign management.
• Strong knowledge of advertising sales processes and B2B marketing techniques.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for designing promotional assets.
• Experience with WordPress CMS platform; basic HTML skills for website updates.
• Familiarity with Google Analytics for tracking website traffic; experience with Google AdWords for paid campaigns.
• Ability to utilize marketing automation tools effectively to nurture leads and automate workflows.
• Excellent copywriting skills with the ability to craft engaging messages tailored to diverse audiences.
• Knowledge of performance marketing strategies including email marketing campaigns and analytics interpretation.
• Understanding of e-commerce platforms and how they integrate into overall marketing efforts.
• Strong research skills to analyze market data and competitor activities for strategic insights.
• Effective budgeting skills for planning campaigns within allocated resources while maximizing ROI.
• Exceptional organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment. Join us as a Senior Marketing Coordinator if you’re passionate about crafting innovative campaigns that inspire action! Bring your creativity, analytical mindset, and enthusiasm for digital marketing to help us reach new heights while enjoying a collaborative environment dedicated to your professional growth!

Job Type: Full-time

Pay: $25.00 - $35.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off

Work Location: Hybrid remote in Portland, OR 97214