Senior Marketing Director (DTC) – Onsite

About Us
Coverland is a rapidly growing DTC eCommerce brand specializing in premium automotive accessories, including custom-fit car and seat covers. With over $800K in monthly ad spend across Meta and Google, we are scaling quickly and looking for a data-driven and creative Senior Marketing Director to lead our marketing strategy, unify our specialized teams, and elevate the brand to the next level.
We are a high-performance team that values clarity, accountability, and creative testing. If you thrive at the intersection of performance marketing, storytelling, and leadership, this is the perfect opportunity for you.

About the Role
As the Senior Marketing Director, you will oversee all aspects of Coverland’s marketing strategy to drive growth, profitability, and brand expansion across acquisition, retention, and creative channels.
You will manage and mentor a talented team of channel specialists including our Performance Marketing Manager, CRO Manager, SEO Manager, Retention Manager, Social Media Manager, and Creative Strategist who oversees the video production team.
Your role is to connect strategy, performance, and creative execution to ensure every marketing dollar drives measurable growth while strengthening the Coverland brand.

Key Responsibilities

• Lead, align, and oversee all marketing functions across acquisition, retention, creative, and CRO.
• Develop and execute data-driven strategies to scale ad spend profitably beyond one million dollars per month.
• Work closely with the Performance Marketing Manager to optimize blended ROAS, CAC, and MER.
• Partner with the Creative Strategist and video production team to ensure high-performing ad creative and brand storytelling.
• Oversee SEO, retention, and CRO initiatives to improve conversion rates and customer lifetime value.
• Expand Coverland's reach into new channels such as Affiliate Marketing and Programmatic Advertising, among others.
• Build and maintain a unified marketing dashboard and reporting system for all channels.
• Collaborate with leadership on forecasting, budgeting, and quarterly planning.
• Manage and mentor a growing team of marketing professionals, fostering accountability and innovation.
• Stay informed on industry trends, algorithm updates, and emerging opportunities in digital marketing.

Qualifications

• 7 to 12 years of experience in digital marketing and eCommerce, including at least 3 years in a leadership role.
• Proven track record of scaling ad spend of at least $500K per month profitably.
• Strong understanding of Marketing Channels, including Paid Media, CRO, Retention, Affiliates and creative testing.
• Analytical mindset with experience using analytics and attribution tools such as GA4, Triple Whale, or Northbeam.
• Excellent leadership and communication skills, with the ability to align and motivate cross-functional teams.
• Deep understanding of creative strategy and storytelling for DTC brands.
• Experience in automotive, lifestyle, or high-ticket eCommerce is a strong plus.

What Success Looks Like

• A unified marketing strategy across all channels aligned with company goals.
• Measurable improvement in blended ROAS and LTV to CAC ratio within the first six months.
• Consistent creative testing and optimization loops between the performance and content teams.
• Clear reporting and forecasting frameworks that guide executive decisions.
• A motivated marketing team that operates with focus and collaboration.

Why Join Coverland

• Be part of a fast-growing, high-impact DTC brand with significant scaling potential.
• Join a data-driven and creative marketing culture where your ideas directly influence growth.
• Work in a collaborative environment that values initiative, innovation, and results.
• Enjoy competitive compensation and opportunities for professional growth.

Pay: $120,000.00 - $200,000.00 per year

Benefits:

• Employee discount
• Health insurance

Application Question(s):

• Do you have a proven track record of scaling ad spend of at least $500K per month profitably?

Experience:

• Marketing: 7 years (Required)
• Leadership: 3 years (Required)
• Google Ads: 5 years (Required)
• Facebook Advertising: 5 years (Required)

Work Location: In person