Senior Marketing Executive

A senior marketing executive develops and implements marketing strategies, manages campaigns, analyzes market trends, and oversees junior staff. Key responsibilities include creating content, managing budgets, collaborating with other departments like sales and product development, and tracking campaign performance to ensure they align with business goals. The role requires strong analytical, communication, and leadership skills, typically with a bachelor's degree and several years of marketing experience. Key responsibilities

• Strategy and campaign management: Develop, implement, and manage comprehensive marketing strategies and campaigns across various channels.
• Market analysis: Conduct market research to identify trends, analyze consumer behavior, and monitor competitor activities.
• Content creation: Oversee the creation of marketing content, including website copy, blogs, social media posts, and email campaigns.

• Budget management: Manage marketing budgets and ensure cost-effective use of resources to maximize ROI.
• Team leadership: Lead, mentor, and manage a team of junior marketing staff.
• Collaboration: Work with sales, product, and other internal teams to ensure marketing efforts are aligned with business objectives.
• Performance monitoring: Track, analyze, and report on the effectiveness of marketing campaigns using data and analytics.

Required skills and qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Several years of experience in marketing, with a focus on strategy and leadership.
• Strong analytical and strategic thinking skills.
• Excellent communication, interpersonal, and presentation skills.
• Proven leadership abilities to manage and motivate a team.
• Proficiency with marketing software, such as CRM systems, analytics tools (like Google Analytics), and digital marketing platforms.

Job Types: Full-time, Permanent

Pay: ₹28,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person