Senior Marketing Executive (Fashion & Apparel)

Job Title:Senior Marketing Executive (Fashion & Apparel)

Company: Scaleup Connect (Hiring for a Clothing & Fashion Brand)
Location: Metroville SITE
Working Hours: 9:00 AM – 6:00 PM (Monday to Friday)
Employment Type: Full-Time

Job Overview:
Scaleup Connect is hiring a Senior Marketing Executive for one of its clothing and fashion brand clients. This role is ideal for a hands-on marketing professional who can manage end-to-end marketing activities, execute impactful campaigns, and support the leadership of the marketing function. The candidate will play a key role in social media management, content creation, paid advertising (Meta Ads), and campaign execution.

Key Responsibilities:

• Execute and manage overall marketing activities in line with brand objectives
• Plan, manage, and publish social media content across platforms (Instagram, Facebook, TikTok, etc.)
• Oversee and coordinate content creation including creatives, captions, reels, and campaign visuals
• Plan, execute, and optimize Meta Ads (Facebook & Instagram Ads) to drive engagement and conversions
• Assist in planning and executing marketing campaigns, product launches, and promotions
• Monitor campaign performance, analyze KPIs, and share insights with management
• Coordinate with designers, photographers, influencers, and external vendors
• Ensure brand consistency across all marketing channels
• Stay updated with fashion trends, consumer behavior, and digital marketing best practices
• Support and guide junior marketing team members when required

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum 4 years of experience in marketing
• Strong hands-on experience in social media marketing, content strategy, and Meta Ads
• Experience in campaign execution and performance tracking
• Good understanding of branding, storytelling, and visual aesthetics
• Strong coordination, communication, and execution skills
• Ability to manage multiple projects in a fast-paced environment

Preference:

• Candidates with prior experience in the fashion and apparel industry will be given preference

Job Type: Full-time

Work Location: In person