Senior Marketing Manager

New Waterloo is hiring for a Senior Marketing Manager!

As a key member of our team, you’ll lead the creation and execution of bold, on-brand marketing initiatives that drive awareness, engagement, and revenue for properties across our portfolio. You’ll collaborate with cross-functional teams to deliver results while championing the unique character of each brand. The right candidate is a strategic thinker and creative storyteller with strong organizational and communication skills. You’ll balance big-picture, revenue-driving priorities with fresh, innovative ideas, serving as both a leader and a partner to our property teams, guests, and communities. If you’re ready to combine strategy, creativity, and hospitality to make an impact, come join our team!

What you'll do:

• Lead the development and execution of integrated marketing campaigns that align with brand positioning, revenue goals, and community engagement
• Partner with sales and operations teams to create offers, promotions, and programming that drive occupancy, F&B, and ancillary revenue
• Balance high-level strategy with hands-on execution of day-to-day marketing needs across the portfolio
• Manage digital marketing efforts, including SEO, SEM, paid media, email campaigns, and paid social, to generate qualified traffic, engagement, and conversions to maximize ROI
• Analyze campaign performance, provide actionable reporting, and refine strategies to improve results
• Ensure websites are current by updating copy, promotions, calendars, and event listings
• Maintain all digital listings (Google, TripAdvisor, Yelp, OpenTable, etc.) to ensure accuracy and visibility
• Oversee content strategy for web, email, and social channels, ensuring all assets are on-brand, compelling, and performance-driven
• Create and manage content calendars; produce engaging posts, including video, for all platforms
• Monitor social trends and implement innovative approaches to increase reach and engagement
• Lead planning, promotion, and execution of events, activations, and pop-ups that enhance brand awareness and drive traffic
• Build community partnerships and brand collaborations to keep properties relevant and top-of-mind
• Ensure events are communicated clearly to internal teams and provide on-site support for seamless execution
• Serve as brand ambassador and ensure all creative assets, collateral, menus, and on-site materials are consistent and on-brand
• Partner with PR agencies to provide strategic direction and support media opportunities; oversee press requests, interviews, and content fulfillment
• Coordinate photography and video shoots to ensure brand alignment, budget management, and timely delivery
• Build strong relationships with property teams, external partners, and community stakeholders
• Work with cross-functional, multi-project team resources to ensure marketing solutions are delivered on time and on budget according to defined scope, timeline, and cost expectations
• Understand marketing best practices
• Work with the Corporate Director of Marketing on strategic partnerships and fulfillment as it relates to landmark events and activations
• Define KPIs and provide reporting to key stakeholders, managing the optimization of programs on a regular and ongoing basis
• Adhere to all standards of operations, policies, procedures, manuals, training material, memos, and verbal instruction
• Performs other duties as assigned or deemed necessary by management

Who you are:

• You have a Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, Business, or a related field, or an equivalent combination of education and experience.
• You have 4+ years of progressive marketing experience, ideally within hospitality, hotels, restaurants, or lifestyle brands.
• You have exceptional copywriting and storytelling skills; able to craft compelling, on-brand content across digital, print, and experiential channels.
• You are a highly motivated self-starter with a strategic mindset and the ability to execute with precision.
• You are extremely organized and detail-oriented; adept at managing multiple projects, priorities, and deadlines in a fast-paced environment.
• You are flexible and resilient, with the ability to work evenings, weekends, and holidays as needed for events or activations.
• You have proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) with the ability to produce high-quality flyers, brochures, menus, and other marketing collateral.
• You have strong analytical skills and experience interpreting marketing performance data to optimize campaigns.
• You are an excellent communicator and collaborator, with proven success working across teams and with external partners.
• You are a student, a teacher, and a leader. You are unafraid to ask questions, share knowledge, and lead with integrity.
• You are a proponent of collaboration and cross-departmental team involvement. Nothing you do is in a vacuum.
• You are a great storyteller with an exceptional writing ability.
• You have superior analytical skills, are a problem solver, and a critical thinker who uses data to make decisions.
• You believe in hospitality, deeply and passionately.
• You are knowledgeable and at the forefront of emerging digital and creative trends.
• You’re excellent with time management and know when to ask for help.
• You have a strong work ethic and the ability to work both autonomously and in a team.
• You have an intuitive sense of how to manage the back-end of most digital platforms.
• You have opinions about photography & videography best practices and aesthetics.

Equal Opportunity Employer
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