Senior Marketing Manager

Overview
Impruvon Health was founded with a mission to transform medication management for vulnerable populations through innovation, accountability, and compassion. Our platform empowers care teams by simplifying complex workflows, preventing medication errors, and ensuring compliance, ultimately improving safety, outcomes, and independence for individuals in long-term care.

At Impruvon, we are innovative, driven, and willing to go the extra mile. Our team operates like a family: supporting each other both professionally and personally. We listen first, build with empathy, and remain committed to solving problems that have a meaningful impact on people’s lives.

As Senior Marketing Manager, you will be both a strategic leader and hands-on executor, directly shaping Impruvon’s growth trajectory. You will own marketing strategy, campaigns, and content, while working closely with Sales leadership to ensure marketing is a direct driver of revenue. This role is critical to expanding our reach and helping care providers deliver safer, smarter, and more compassionate care.

Responsibilities

Demand Generation & Lead Acquisition

• Develop and maintain marketing personas and ideal customer profiles.
• Design and manage multi-channel lead gen campaigns across email, SEO, PPC, LinkedIn, and retargeting to drive MQLs and SQLs.
• Launch scalable initiatives such as webinars and partner co-marketing to generate targeted pipeline opportunities.
• Optimize the website, landing pages, and lead capture tools to convert traffic in real-time using compelling CTAs and automated nurturing flows.
• Collaborate with Sales leadership to ensure marketing efforts drive meaningful pipeline and customer acquisition.

Content & Messaging

• Own brand voice and messaging, ensuring all content reflects Impruvon Health’s mission of innovation, accountability, and compassionate care.
• Create content that educates and inspires: case studies, customer stories, blogs, whitepapers, and video—always with a tone of empathy and real-world impact.
• Develop persuasive sales enablement tools including presentations, ROI calculators, and email templates to support every stage of the funnel.
• Oversee website content management, SEO strategy, and landing page creation to maximize organic and paid traffic conversion.
• Collaborate with pharmacy and EHR partners to create co-branded content, joint webinars, and announcements that expand market reach.
• Translate product features into differentiated customer value propositions through messaging and launch campaigns.

Creative & Design Oversight

• Lead the production of visually compelling collateral for digital campaigns, events, and partnerships—ensuring accessibility and emotional resonance.
• Manage conference creative execution including booth design, print materials, and interactive digital experiences.

Data, Analytics & Reporting

• Define, track, and report on key marketing metrics including pipeline contribution, lead quality, and campaign ROI.
• Leverage tools like HubSpot to track user behavior, campaign performance, and engagement trends.
• Build dashboards and insights that empower leadership to make data-informed decisions and allocate resources effectively.

Key Performance Indicators (KPIs)

• Pipeline Impact: % of closed revenue influenced by marketing.
• Lead Generation: # of MQLs and SQLs per quarter.
• Conversion Rates: Lead → Opportunity → Customer.
• Brand Awareness: Growth in website traffic, social followers, media mentions.
• Engagement: Open/click rates on campaigns, conference lead capture efficiency.
• Content Performance: Downloads, views, shares, and sales enablement adoption.

Requirements

• 5-7 years of B2B SaaS marketing experience, ideally in healthcare, behavioral health, or I/DD sectors.
• Demonstrated success leading multi-channel lead generation strategies, including inbound and outbound campaigns that directly impact pipeline growth.
• Proven ability to create and execute empathetic, human-centered content across formats (case studies, blogs, social, email) and lead the development of visually compelling, brand-consistent design assets.
• Strong understanding of compassionate messaging and how to translate complex, technical features into benefit-driven narratives tailored for diverse personas (executive, clinical, and non-clinical).
• Expertise in using analytics and marketing automation tools (e.g., HubSpot, Google Analytics) to measure campaign performance, track conversion funnels, and inform data-driven decision-making.
• Adept at strategic planning, cross-functional collaboration, and driving alignment between Marketing and Sales to deliver measurable business outcomes.
• Strong copywriting and storytelling skills, with the ability to adjust tone and complexity based on audience.
• Experience managing websites, SEO, and digital advertising campaigns.
• Willingness to “go the extra mile”—reflecting our culture of urgency, compassion, and innovation.

Benefits

At Impruvon Health, we know our people are our greatest asset. We provide a benefits package designed to support your well-being and growth, including:

• Competitive compensation aligned with experience
• Health, dental, and vision insurance
• Unlimited PTO and holidays
• Flexible work environment with opportunities for remote work
• Professional development and learning opportunities
• A mission-driven culture where your work directly impacts lives

Why Join Us

Working at Impruvon Health means being part of a mission-driven, passionate, and collaborative team. Every role contributes to improving lives and reducing risks in care settings across the country. Your expertise will help ensure we can continue to innovate, grow, and deliver on our promise of safer, smarter care.

Job Type: Full-time

Pay: $90,000.00 - $110,000.00 per year

Work Location: Remote