Senior Marketing Manager

Q CASINO + RESORT

Senior Marketing Manager

BASIC FUNCTION

Q Casino + Resort is looking for a bold, strategic, digital-first marketing leader who can energize the brand, drive foot traffic across our expanding resort, and create campaigns the community can’t stop talking about. This role is the second-in-command to the Director of Marketing, the person who will run the day-to-day marketing operations, shape the creative direction, and elevate Q into a destination people choose again and again.

If you’re fast-moving, innovative, community-minded, and fueled by big ideas that turn into real results, this role is yours!

LEAD THE TEAM

You’ll oversee and elevate:

• Marketing Manager
• Creative Manager

Your leadership includes:

• Setting expectations, goals, and accountability.
• Coaching, mentoring, and developing talent.
• Raising creative standards and execution quality.
• Influencing the evolving structure and capabilities of the marketing team.
• Modeling speed, creativity, ownership, and excellence.

DRIVE DIGITAL

You must be digital first and trend-forward.

• Own all digital channels: paid social, SEM/SEO, display, video, website and emerging platforms.
• Build social strategies that amplify engagement, reach new audiences, and convert followers into visitors.
• Work directly with the Director of Marketing for analytical insights, performance reporting, and optimization insights.
• Continuously track engagement, conversion, and campaign performance, and adjust quickly for results.
• Stay ahead of digital trends, platform shifts, and creative movements, and best practices.

CHAMPION THE COMMUNITY

Your role extends beyond our walls. You’ll be a connector, a collaborator, and a visible leader in the region.

• Lead collaboration with Travel Dubuque, Field of Dreams, and other tourism, hospitality, and regional partners.
• Build join promotions, co-branded initiatives, and campaigns that strengthen Dubuque as a destination, and Q Casino + Resort as a must-visit experience within it.
• Represent Q in community relationships, partnerships, and promotional opportunities.
• Identify new partnerships and sponsorship opportunities across events, festivals, sports, arts, universities, influencers, and local organizations.
• Create community-forward activations that elevate the Schmitt Island brand and broaden regional reach.
• Serve as a go-to brand ambassador, externally and internally.

OWN THE BRAND

Brand + Marketing Strategy

• Build and maintain a 90-day marketing calendar that keeps the property moving and the community talking.
• Create and drive annual marketing strategy in partnership with the Director of Marketing.
• Lead creative direction across campaigns, messaging, and brand expression.
• Elevate and unify brand presences across gaming, two hotels, restaurants, entertainment, arcade, banquets, ice arena, and more.

Campaign Execution

• Concept, build, and launch multi-channel campaigns that drive excitement, visitation, and buzz.
• Manage promotions, events, on-property activations, and seasonal initiatives.
• Ensure campaigns and bold, on-trend, on unmistakably “Q.”
• Create grassroots and local marketing ideas that get people talking and showing up.

RUN THE OPERATION

• Manage the marketing budget, invoice tracking, and monthly financial forecasting.
• Work with the Director of Marketing to build reporting structures and interpret performance data.
• Create post-campaign summaries, insights, and recommendations.
• Ensure processes, timelines, and execution are tight, organized, and consistent.
• Partner with leaders across the property to ensure smooth, aligned implementation.

WHAT SUCCESS LOOKS LIKE

In your first 6 months, we expect:

• A more defined, consistent, elevated brand identity.
• Increased digital engagement and stronger conversion.
• Higher foot traffic across all business units.
• Buzzworthy campaigns, partnerships, and activations.
• Clear energy and momentum across the property.
• Community recognition of Q Casino + Resort as a top regional destination

Ultimately: More traffic. More buzz. More revenue.

WHO YOU ARE

A high performer who is:

• Direct, confident, and action oriented.
• Creative and excited by bold ideas.
• Fast-moving and independent.
• Detail-obsessed with flawless execution.
• A strong leader with excellent follow-through.
• Digitally fluent and trend aware.
• Not afraid to push boundaries or innovate.

Not a fit: passive, hesitant, reactive, or behind on digital.

REQUIREMENTS

• Minimum of 5+ years in a senior marketing role (Manager/Director level).
• Proven leadership experience overseeing people and projects.
• Strong digital marketing experience – paid social, SEO/SEM, content strategy, analytics.
• Experience with community partnerships or regional collaboration preferred.
• High proficiency in MS Office and common marketing tools.
• Ability to obtain an IRGC license.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

Casino experience is NOT required. We want creativity, energy, and digital strength above all.

READY TO LEAD WHAT’S NEXT?

If you’re driven by creativity, data, community impact, and building a brand people can’t stop talking about, this is your opportunity! Join us and lead the next era of Q Casino + Resort marketing.