Senior Marketing Manager — Legend Senior Living

Join a Growing Industry. Shape a Brand That Changes Lives. Lead Marketing That Drives Real Outcomes.

Senior living is a rapidly expanding, purpose-driven industry undergoing a profound transformation. At Legend Senior Living, we’re redefining what senior living can be through a powerful combination of strategic brand evolution, innovative digital tactics, and proven traditional marketing approaches that strengthen community connection and drive occupancy.

As our company grows across eight states, the Senior Marketing Manager will play a pivotal role in bringing fresh ideas, storytelling, and impactful communication strategies to life—helping families discover a place where their loved ones can truly thrive.

If you want to merge creativity with data, digital innovation with traditional channels, and mission-driven storytelling with business impact, this is your opportunity.

General Description / Essential Elements

The Senior Marketing Manager collaborates closely with the Vice President of Marketing & Brand Strategy and cross-functional teams across Sales, Operations, and external agencies. This role supports full-funnel marketing strategies—including digital, print, direct mail, events, media, and local outreach—to elevate Legend’s visibility and drive qualified inquiries and tours.

This is a role for a strategic marketer who enjoys switching between creative thinking, analytical insight, and relationship-building—and who is energized by helping a growing organization stand out in a competitive and evolving landscape.

Responsibilities

Full-Funnel Marketing Strategy (Digital + Traditional Channels)

• Assist in the development and execution of marketing strategies for a growing portfolio of 70+ communities, creating strong tactical plans across digital, traditional, and community-based channels.
• Collaborate on SEO, PPC, paid social, geofencing, print, direct mail, events, and outreach programs, ensuring every tactic supports demand generation, occupancy, and revenue goals.
• Assess performance across all channels using the sales CRM and HubSpot, leveraging data insights to refine strategies and strengthen conversions throughout the funnel.
• Develop go-to-market plans for new community openings and acquisitions, driving awareness, demand, and lead generation to support occupancy growth.

Creative Production & Brand Stewardship

• Manage the development of high-quality marketing collateral across Legend’s multi brand system, ensuring a cohesive and differentiated presence in each market, overseeing designers and agency partners.
• Ensure consistency in voice, message, and visual identity across brand categories.
• Maintain a library of marketing assets, including photography, testimonials, video, design templates, signage, print materials, and digital content.

Communications & Public Relations

• Support corporate and community-level communications strategies that reinforce Legend’s brand promise and strengthen trust with residents, families, staff, and the broader public.
• Coordinate local media engagement, press releases, inquiries, and storytelling opportunities that highlight community achievements and resident experiences.
• Develop messaging frameworks and communication guidelines for internal and external audiences.
• Proof and refine copy for newsletters, brochures, events, social media, scripts, talking points, and digital assets.

Event Marketing & Community Engagement

• Support the event strategy across communities, including educational events, open houses, celebrations, and large-scale programs.
• Create or refine event promotional assets (invites, social graphics, mailers, signage) and analyze RSVP and attendance performance.

Collaboration, Training & Cross-Functional Support

• Train and coach Residence Directors and Sales Directors on marketing tactics, communication strategies, digital best practices, and community outreach.
• Partner with agencies to support digital evolution, website optimization, call-tracking improvements, and CRM enhancements.
• Track community performance and activate data-driven strategies to improve results and strengthen lead quality.

Requirements

What You Bring

• 5+ years of integrated marketing experience (digital + traditional) within a multi-location, service-oriented, or high-growth environment.
• Strong analytical and data interpretation skills, with the ability to extract insights from CRM systems, Google Analytics, and digital advertising platforms to guide strategy and improve conversions.
• Technical proficiency across modern marketing tools, including:
  • HubSpot Marketing Hub
  • Google Analytics / GA4
  • Google Ads & paid social platforms
  • CMS/web editing tools (WordPress or similar)
  • Email marketing platforms
  • Basic understanding of SEO principles
  • Project management systems (Asana, Monday, or similar)
• Strong understanding of digital channels AND comfort with traditional media, including direct mail, print, community outreach, geofencing, events, and sponsorship activations.
• Excellent communication, copywriting, and storytelling skills, with the ability to adapt tone for diverse audiences (seniors, adult children, referral partners, media).
• Data-driven mindset, with proven ability to tie marketing activities to business outcomes such as qualified leads and conversion rates.
• Exceptional project management and organizational skills, with experience managing multiple stakeholders, agencies, and cross-functional partners.
• A collaborative, innovative approach grounded in creativity, curiosity, and a passion for mission-driven work that improves the lives of residents and families.

Education

• Bachelor’s Degree in Marketing, Communications, or Business required.

Work Environment

• Primarily office-based with regular computer use.
  Occasional lifting of materials or event support tasks.