Senior Marketing Manager - Americas

About Stokke – Here We Grow

With over eight decades of history, Stokke was founded on Norway’s west coast in 1932. Deeply rooted in Scandinavian heritage, our brand is built on principles of quality, craftsmanship, and family connection. For more than 40 years, Stokke has delivered iconic and innovative solutions for children—products that are not only beautifully designed but made to nurture family bonding and support child development.

With global offices in Norway, The Netherlands, the U.S., Germany, France, and Asia, Stokke offers a truly international work environment, committed to shaping a better world through confident kids.

Take Responsibility – The Position: Senior Marketing Manager, Americas

As the Senior Marketing Manager for the Americas, you will lead the development and execution of regional marketing strategies to elevate Stokke’s brand awareness, desirability, and commercial performance—specifically for Stokke’s largest category: Eating (High Chairs).

You will leverage strong consumer and market insights to build integrated, high-impact campaigns and ensure flawless execution across all channels. This role requires a balance of strategic thinking, commercial understanding, and operational excellence. You will collaborate closely with global brand teams, sales, digital, and product functions to ensure consistent brand storytelling and alignment across the Americas region.

This position is based in the U.S. and reports to the Brand Marketing Director, Americas.

Key Responsibilities

Marketing Strategy

• Manage and implement the Americas marketing strategy for the Feeding category in alignment with global brand positioning and regional commercial priorities.

• Translate consumer insights into actionable strategies, activation plans, and product priorities.

• Support product ranging and distribution decisions from a marketing perspective.

• Partner with global product teams to bring the right products to market with the right messaging.

• Develop and implement integrated marketing plans across all consumer touchpoints to drive brand equity, engagement, and conversion.

Campaign Planning & Execution

• Lead 360° marketing campaigns, including new product launches, seasonal initiatives, and evergreen brand programs.

• Ensure cohesive, consistent, and on-brand storytelling across all channels including digital, retail, social, PR, and trade.

• Oversee development of local content and assets aligned with global creative standards.

• Collaborate with Sales and Retail teams to support in-store and trade marketing strategies.

Performance & Optimization

• Track, measure, and analyze the effectiveness of marketing activities using KPIs such as ROI, awareness, traffic, and conversion.

• Continuously evaluate market trends, competitive activity, and shifting consumer behaviors to inform planning and decision-making.

• Optimize performance and budget allocation based on data insights, testing, and ongoing evaluation.

Better Together – The Ideal Profile

Experience Required

• 7–10 years of progressive marketing experience within premium consumer brands.

• Proven success adapting and implementing global marketing strategies within a U.S. or Americas context.

• Strong background in omnichannel marketing: retail/trade, in-store, digital, social media, PR, and advertising.

• Demonstrated ability to work cross-functionally with Sales, E-Commerce, Product, and Operations teams.

Special Requirements

• Strong commercial acumen and strategic, data-driven mindset.

• Advanced proficiency with Office 365 tools, particularly Excel and PowerPoint.

• Excellent communication skills in English, both written and verbal.

• Independent, proactive, collaborative, and aligned with Stokke’s purpose-driven culture.

Education

• Bachelor’s or Master’s degree in Marketing, Business, or a related field preferred.

Keep Growing – What We Offer

At Stokke, you’ll join a company where our values—Keep Growing, Take Responsibility, Pursue Excellence, and Better Together—define who we are and how we work.

You’ll benefit from:

• A high-impact role within a fast-growing region of the business.

• A collaborative environment that values creativity, innovation, and strategic thinking.

• Opportunities to grow professionally through the Stokke Academy and cross-border development initiatives.

• The chance to shape the future of Stokke’s largest category in one of its most important commercial markets.

• Competitive salary - 90,000 - 115,000 USD