Senior Marketing Manager - Education

Job: Senior Marketing Manager

Location: Dubai - UAE

Industry: Education / Nursery

Key Responsibilities Strategic Planning & Brand Development

• Develop and implement a high-impact marketing strategy aligned with the organization's goals.
• Strengthen the brand identity and positioning of the organization.
• Identify and execute lead generation initiatives to drive enrollment and business growth.

Marketing Campaigns & Digital Presence

• Create and oversee engaging digital and social media campaigns across platforms (Facebook, Instagram, LinkedIn).
• Manage SEO, Google Ads, Google Analytics, and email marketing strategies to optimize brand reach.
• Lead content creation, including videos, blogs, newsletters, and press releases.
• Oversee the development and execution of a social media content calendar.

Parent Engagement & Events

• Plan and execute parent engagement events, open days, and community outreach programs.
• Collaborate with center managers to create compelling promotional activities.
• Communicate offerings effectively to parents and the wider community.

Public Relations & Industry Collaboration

• Establish relationships with media, industry experts, and influencers to increase brand visibility.
• Prepare and distribute press releases to relevant publications.
• Monitor industry trends and competitor activities to identify opportunities for growth.

Performance Tracking & Reporting

• Analyze marketing data, campaign performance, and ROI metrics to optimize strategies.
• Present regular marketing reports and insights to the management team.
• Adjust strategies based on data-driven insights and market trends.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
• 5+ years of experience in marketing, preferably within the education or service industry.
• Proven expertise in digital marketing, SEO, social media strategy, and content creation.
• Strong understanding of Google Analytics, Google Ads, and paid advertising strategies.
• Hands-on experience with graphic design tools like Canva or Adobe Suite.
• Exceptional communication, leadership, and project management skills.
• Ability to multi-task, meet deadlines, and work independently in a fast-paced environment.
• Flexibility to travel regularly between Dubai and Abu Dhabi.