Senior Marketing Manager in Noida

Key Responsibilities

• Brand & Communication
• Own brand positioning across all customer touchpoints: website, packaging, retail, events, and campaigns.
• Build and maintain a strong, consistent brand narrative for aromatherapy, clean fragrances, rituals, and manifestation products.
• Lead development of creative assets, content calendars, and messaging frameworks.
• Social Media & Community
• Build Nytarra’s digital personality across Instagram, YouTube, Pinterest, and creators.
• Manage influencer partnerships end-to-end—shortlisting, negotiation, briefs, tracking ROI.
• Offline Marketing & Retail Activation
• Lead all offline brand visibility: pop-ups, exhibitions, events, flea markets, retail counters, partner stores.
• Drive in-store branding, sampling programs, and offline customer experience.
• Build partnerships with yoga studios, wellness centers, spas, hotels, and corporates for bulk purchasing.
• Lead packaging innovation and offline customer journey improvements
• Data, Reporting & Growth Ownership
• Own monthly marketing plan, budgets, and forecasts.
• Track performance metrics: ROAS, CAC, retention, AOV, repeat rate, brand recall, and offline revenue.
• Present clear dashboards and insights to the founder.
  
  

About Company: Nytarra: 'Having Deep Roots'- that's the underlying essence of our simple skin & hair care line meant not only to protect and nourish but also to encourage you to take time for self-care rituals while reconnecting with nature.