Senior Marketing Manager, Paid Media

Precision AQ is the leading pharmaceutical commercialization consultancy dedicated to helping life sciences companies bring innovative therapies to market. Our team of experts partners with clients to navigate the complex landscape of commercialization with strategic insight, operational excellence, and a deep understanding of the healthcare ecosystem.

Precision AQ is seeking an experienced and data-driven Senior Marketing Manager – Paid Media to lead the strategy, execution, and optimization of our paid media programs across digital channels. Reporting to the SVP of Marketing, this role will play a critical part in driving pipeline growth, brand visibility, and campaign performance through targeted, high-impact media investments. The ideal candidate is a performance marketing expert with deep experience in B2B digital advertising, capable of translating business goals into scalable media strategies that deliver measurable results.

Key Responsibilities

Paid Media Strategy & Leadership

• Develop and lead a comprehensive paid media strategy aligned with business objectives, campaign goals, and audience segmentation.
• Own media planning and channel mix across platforms including Google Ads, LinkedIn, YouTube, and programmatic.
• Establish performance benchmarks and KPIs to guide investment decisions and campaign optimization.

Sponsorship & Industry Partnerships

• Identify, evaluate, and manage paid sponsorship opportunities with key industry organizations, associations, and publications.
• Collaborate with internal stakeholders to align sponsorships with campaign goals, event calendars, and brand positioning.
• Oversee the execution of sponsorship deliverables, including digital placements, co-branded content, and event participation.
• Track and report on sponsorship performance and ROI to inform future investment decisions.

Campaign Execution & Optimization

• Manage end-to-end execution of paid media campaigns, including audience targeting, creative testing, bidding strategies, and landing page optimization.
• Monitor and analyze campaign performance, providing regular reporting and actionable insights to stakeholders.
• Continuously test and refine messaging, creative, and targeting to improve ROI and conversion rates.

Cross-Functional Collaboration

• Partner with teams to ensure paid media aligns with messaging frameworks and integrated campaign strategies.
• Collaborate with external agencies and vendors to execute campaigns and ensure best-in-class media buying practices.
• Support go-to-market initiatives with paid media strategies that drive awareness, engagement, and lead generation.

Budget & Performance Management

• Manage paid media budgets with a focus on efficiency, scalability, and business impact.
• Forecast spend and performance, ensuring alignment with quarterly and annual marketing goals.
• Leverage attribution models and analytics tools to evaluate channel effectiveness and inform investment decisions.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 6–8+ years of experience in digital marketing with a strong focus on paid media strategy and execution.
• Proven track record of managing multi-channel paid media campaigns with measurable business impact.
• Deep expertise in platforms such as Google Ads, LinkedIn Ads, and programmatic DSPs.
• Strong analytical skills and proficiency in tools like Google Analytics, Looker, Tableau, or similar.
• Experience working in a high-growth, data-driven B2B environment.

Preferred Qualifications

• Experience in the pharmaceutical, healthcare, or life sciences industries.
• Familiarity with marketing automation platforms (e.g., HubSpot).
• Understanding of SEO and organic growth strategies to complement paid efforts.
• Experience mentoring junior marketers or managing agency partners.