Senior Marketing Manager - Remote

About Bookkeeper360:

Bookkeeper360 is a fintech company helping small businesses manage their finances through cloud-based accounting, payroll, tax, and advisory services, powered by AI-driven insights. Since 2012, we've been a trusted partner to thousands of business owners and have earned recognition from NerdWallet, Forbes, and Entrepreneur as a top bookkeeping solution.

We're proud to be named one of Accounting Today's 2024 Best Firms to Work For and a Fastest Growing Company by Inc. 5000. With a 4.8-star Google rating from 1,000+ clients, we're growing fast and expanding our team to meet demand.

Want to learn how it all started? Check out the story of our founder and CEO (https://joinhampton.com/blog/nick-pasquarosa).

About the role:

This position reports directly to our VP of Growth and Partnerships and CEO. You will be responsible for leading Bookkeeper360's marketing strategy and execution across all channels, helping us scale brand awareness, generate demand, and support revenue growth.

What you'll do as a Senior Marketing manager at Bookkeeper360:

• Own and execute the overall marketing strategy across digital, content, paid, email, SEO/SEM, social, and PR
• Develop and manage integrated campaigns that drive qualified leads and pipeline growth
• Audit and optimize campaign performance based on KPIs, conversion rates, and ROI
• Manage HubSpot, ensuring accurate attribution and data-driven reporting
• Build and evolve brand positioning, messaging, and visual identity for consistency across all channels
• Oversee the creation of engaging content, including webinars, case studies, blog posts, videos, and social campaigns
• Lead external communications, including media outreach and thought leadership initiatives
• Manage and grow a team of freelancers and external agencies
• Partner with Sales, Product, and Leadership to align marketing with company goals
• Collaborate with designers and developers to optimize our website and landing pages for conversion

How to Be Successful in This Role:

• Strategic and hands-on: You think like a CMO but enjoy execution
• Creative and analytical: You balance storytelling with data-driven decision-making
• Collaborative leader: You thrive in cross-functional teams and know how to manage freelancers and vendors
• Market-savvy: You understand small businesses and the challenges they face
• Fast-paced and proactive: You take ownership, work with urgency, and bring clarity to execution

Gets you to the top of the list:

• 5+ years of experience in marketing, ideally in B2B SaaS, fintech, or professional services
• Proven ability to lead integrated campaigns from strategy to execution
• HubSpot expertise (required) along with Google Analytics and paid ad platforms
• Experience managing freelancers, vendors, or small teams
• Strong written and verbal communication skills with the ability to sell ideas
• Knowledge of the financial services space (bookkeeping, accounting, tax) is a major plus

What you can expect as a Team Member:

• Salary range from $80,000–$120,000/year + performance bonus
• Comprehensive benefits package including medical, dental, and vision
• 401K with employer match after the first year
• Paid parental leave and job security for all new parents (Moms, Dads, Adoptive, Foster)
• Fully remote workplace
• Unlimited PTO after the first year
• Company paid holidays
• Virtual team-building activities and other company-wide events
• Collaborative team-based work environment
• Career path and advancement opportunities - company policy of promoting from within

At Bookkeeper360, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.