Senior Marketing Operations Specialist, NA

LOCATION: Fort Lauderdale FL

THE ROLE:

A highly organized, marketing-minded professional to support and optimize marketing operations for the North America team. This individual will play a key role in budget oversight, campaign execution, process management, and performance tracking. Strong communication skills, exceptional organization, and keen attention to detail are essential, as this role partners cross-functionally with Field and Channel Marketing, Sales, Finance, and leadership to ensure alignment, accuracy, and successful program execution. This person will work closely with Field and Channel Marketing Managers (FCMMs) and the VP of Marketing for North America.

TASKS AND RESPONSIBILITIES:

• Owns and improves NA marketing operations processes

• Manages and tracks NA marketing budget performance

• Reviews Budget and MDF sheets for compliance

• Collects invoices and submits for processing

• Owns and maintains the NA marketing calendar

• Provides operational support for Field and Channel Marketing programs

• Manages send/retrieval of event marketing materials

• Oversees lead management in IGEL Marketing automation platform/CRM

• Analyzes and reports on campaign and event performance

• Maintains and updates the ABM target list

• Manages project timelines for content creation – social assets

• Writes copy for campaigns and webinar promotions

• Engages with graphic design, sales, channel, and cross-functional teams as needed

• Supports additional marketing initiatives as required
  

EXPERIENCE AND QUALIFICATIONS:

• Associates Degree in business, marketing, etc.

• Proficiency in Excel, PowerPoint, and other applications in Microsoft Office

• Experience with CRM (such as Dynamics) and marketing tools/platform (such as Act-On)

• Ability to handle logistics for field and channel marketing events

• Basic understanding of budget administration and calendar management
  

Personal Skills:

• Demonstrates flexibility, integrity, and strong problem-solving skills

• Builds collaborative, responsive working relationships across all levels of the organization

• Highly detail-oriented with exceptional organizational and follow-through skills

• Exhibits a proactive, accountable, and results-driven work ethic

• Self-starter who takes initiative and drives tasks to completion in fast-paced environments

• Communicates clearly and consistently, ensuring timely responses and alignment across stakeholders

• Ability to work independently with minimal supervision while maintaining high visibility and reliability
  

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or related field

• 5+ years of experience in Marketing Operations, Field Marketing, or Marketing Coordination

• Strong analytical mindset with experience building reports and dashboards and translating data into insights

• Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce)

• Experience managing and updating websites (e.g., WordPress or similar CMS platforms)

• Strong copywriting and editing skills for campaigns and promotions

• Solid understanding of the marketing funnel, lead management, and lead scoring methodologies

• Experience supporting budget tracking and MDF processes preferred
  

WE OFFER:

• Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)
• 11 company-paid holidays per year
• 18-22 days of PTO per year (18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service)
• Sick time of 10 days per year, with rollover of unused days
• 401(k) plan with 100% company match
• Paid maternity and paternity leave
• Monthly home office allowance
• Remote working opportunities and flexible working times, so you can combine your demanding work with your personal goals
• Employee Assistance Program (EAP) and Financial Wellness tool
• Company-paid life insurance policy, long-term disability (LTD), and short-term disability (STD) coverage
• Wellbeing apps, including Rightway, Headspace and Wellhub
• Training and development opportunities to advance your career
• President’s Club for the highest performing salespeople and overachievers
• An amazing culture powered by a workplace run on trust, empowerment, and feedback with a positive, inspiring working atmosphere
• A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals, together with you!

IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.

Additional information: