Senior Marketing Specialist

Key Responsibilities:

1. Marketing Strategy & Campaigns

* Develop and implement integrated marketing campaigns across digital and offline channels.

* Conduct market research and competitor analysis to identify trends and opportunities.

2. Content Creation & Design

* Create high-quality visual and video content for social media, website, and digital ads.

* Design marketing collateral (brochures, presentations, banners, etc.) using Adobe Photoshop, Illustrator, and InDesign.

* Maintain brand consistency across all creative assets and campaigns.

3. Digital Marketing & Analytics

* Manage and optimize paid campaigns across Meta, LinkedIn, Google Ads, and other platforms.

* Coordinate with outsourced agencies and production vendors for content creation, video production, and advertising material.

4. Collaboration & Project Management

* Collaborate with cross-functional teams (Sales, Product, Strategy, etc.) to align marketing initiatives.

* Manage timelines, budgets, and vendor coordination for creative production.

》Qualifications:

* Bachelor’s degree in civil engineering, marketing, Media, Communications, or a related field.

* +3 years of experience in marketing, preferably in B2B in construction, building material or industrial sectors.

* Proven portfolio showcasing design and video production work.

* Proficiency in English.

* Excellent communication, presentation, and interpersonal abilities.

* Creative & Design Tools: Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects (or equivalents).

* Video Editing: Storyboarding, editing, color correction, and sound synchronization.

* Content Development: Visual storytelling, copywriting basics, and brand messaging.

* Analytical Skills: Performance tracking, reporting, and ROI measurement.