Senior Product Manager responsible for leading the end-to-end lifecycle of the digital products, from roadmap strategy and market research to launch and post-release optimization. Drives data-informed decisions, gathers customer feedback, and partners cross-functionally to enhance user experience, boost adoption, and deliver business impact.
· Define, prioritize, and execute the mobile app product roadmap in alignment with company goals and customer needs.
· Owns product backlog and prioritization
· Lead market research, competitor benchmarking, and customer insights to identify opportunities.
· Works closely with design, engineering, marketing, and operations teams to deliver high-quality releases.
· Monitor and analyze product performance metrics (activation, retention, engagement, revenue, conversion rates) to guide decision-making.
· Develop and own product analytics dashboards to track KPIs and communicate progress to stakeholders.
· Use data and experimentation (A/B tests, funnel metrics) to validate hypotheses and optimize product outcomes.
· Translate insights from customer feedback and product data into actionable product enhancements
· Ensure compliance, security, and regulatory standards are met while scaling adoption and engagement.
Requirements
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4-6 years of experience
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Mobile apps experience is a must, fintech or telecom experience is preferred
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Market & Industry insights
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Familiar with product management tools (e.g. Jira, Trello,..etc)
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Experience with analytics tools (e.g. Google Analytics, mixpanel,..etc)
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Experience in A/B testing
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Familiar with scrum methodology
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Fluency in English, written and spoken