Senior Marketing Specialist

Overview : Sr. Marketing Specialist will be crucial for executing sales campaigns, customer campaigns, communication strategies, partnerships and alliances, marketing analytics.

Job Description :

Partnership Development:

• Identify and cultivate retail/ other strategic partnerships and alliances that align with the organization's goals and objectives.
• Conduct market research and analysis to identify potential partners for retail network expansion and offering FedEx services to small and medium businesses
• Develop and maintain strong relationships with key stakeholders at partner organizations.
• Negotiate partnership agreements and terms.

Marketing Strategy:

• Develop and implement comprehensive marketing strategies to support revenue growth through new business acquisition
• Create marketing collateral, including presentations, case studies, and marketing materials.
• Coordinate marketing campaigns and promotions to drive awareness and engagement.
• Measure and analyze the effectiveness of marketing initiatives to optimize results.

Demand generation events:

• Plan and execute demand generation events to target small and medium businesses
• Identify opportunities, market segments, industry and geographical clusters to target small and medium businesses.

Product and value proposition enhancements:

• Identify customer experience, product and value proposition gaps vs. competition
• Work with cross functional teams to address value proposition gaps, hindering growth.

Reporting and Analysis:

• Track and analyze key performance indicators (KPIs) related to partnership success.
• Prepare regular reports on partnership activities and results.
• Provide insights and recommendations for driving revenue growth and new customer acquisition.

Requirements:

Bachelor's degree in Marketing, Communications or any related discipline

- Minimum 4 years of experience in developing marketing strategies and campaign development in a multinational organization

- Candidate must be currently based in Saudi Arabia

-Arabic Native speaker with ability to proficiently read and write in Arabic language

-Fluency in English