Senior Marketing Specialist

Senior Marketing Specialist

Company: Abdullah Al Othaim Investment Co.

Location: Dammam, Eastern Province, Saudi Arabia

Workplace Type: On-site

Employment Type: Full-time

Seniority Level: Mid–Senior Level

Industries: Real Estate, Financial Services

Job Function: Marketing

Job Summary

The Senior Marketing Specialist plays a key role in planning, executing, and optimizing integrated marketing initiatives that support brand positioning, commercial objectives, and revenue growth across the Company’s investment portfolio. The role requires a strong balance between strategic thinking and hands-on execution, with close coordination across internal stakeholders and external partners.

Key Responsibilities

• Develop and execute marketing plans and campaigns aligned with business objectives and brand guidelines.
• Manage end-to-end campaign execution across digital, offline, and on-ground channels.
• Conduct market research, competitor analysis, and customer insights to inform marketing strategies.
• Coordinate with internal stakeholders (Business Units, Sales, Leasing, Operations) to ensure alignment and timely delivery.
• Oversee content creation for marketing materials, presentations, digital assets, and promotional collateral.
• Manage relationships with external agencies, vendors, and service providers, ensuring quality and cost efficiency.
• Monitor campaign performance, analyze KPIs, and prepare performance reports with actionable insights.
• Support brand management initiatives to ensure consistent messaging across all touchpoints.
• Assist in budget planning, tracking, and optimization of marketing spend.
• Stay updated on market trends, consumer behavior, and emerging marketing technologies.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 5–8 years of progressive experience in marketing roles, preferably within Real Estate, Financial Services, or diversified investment environments.
• Proven experience in managing integrated marketing campaigns and working with cross-functional teams.
• Strong analytical skills with the ability to interpret data and translate insights into actions.
• Excellent communication, presentation, and stakeholder management skills.
• Proficiency in digital marketing tools, analytics platforms, and MS Office applications.
• Fluency in English is required; Arabic is a strong advantage.

Competencies & Skills

• Strategic marketing thinking
• Campaign management & execution
• Market research & data analysis
• Vendor & agency management
• Budget control & ROI optimization
• Strong attention to detail and execution discipline
• Ability to manage multiple priorities in a fast-paced environment