Senior Marketing Specialist

Responsible for planning, executing, and optimizing marketing campaigns that drive revenue and engagement. Translates business needs into structured campaigns across digital, in-store, and CRM channels. Ensures campaigns are commercially effective and consistently executed. Directly contributes to business growth through customer behavior and product performance.
RESPONSIBILITIES

• Campaign Strategy & Execution : Plan and execute campaigns across launches, promos, and activations.
• Commercial Performance : Drive revenue, optimize offers, bundles, and timing.
• Cross-Channel Integration : Align Instagram, SMS, and in-store execution.
• Collaboration : Work with content, design, CX, and operations.
• Experimentation : Test offers, pricing, and messaging; analyze results.
• Pipeline Management: Maintain consistent campaign calendar. 
  
  
  

REQUIREMENTS

• Bachelor’s degree in Marketing, Business, or related field.
• 3–5 years experience in campaigns or marketing roles.
• Strong understanding of consumer behavior and conversion.
• Ability to manage multiple campaigns in fast-paced environments.