Senior Marketing Specialist ( Badr City)

Overview

We are seeking a highly creative and strategic Senior Marketing / Graphic Designer to lead marketing initiatives and deliver compelling visual content that strengthens our brand presence. This role combines high-level marketing expertise with hands-on design skills, making it ideal for a versatile professional who excels at both strategy and execution.

Key Responsibilities

Marketing & Strategy

• Develop and execute multi-channel marketing strategies that align with business goals.
• Lead campaign planning, including concept development, target audience analysis, messaging, and timelines.
• Oversee digital marketing efforts across social media, email marketing, paid ads, and website content.
• Analyze campaign performance and provide insights and recommendations for continuous improvement.
• Ensure brand consistency across all communications and customer touchpoints.
• Collaborate with leadership to develop annual marketing plans, budgets, and KPIs.

Graphic Design & Creative Direction

• Create visually engaging content including brand assets, social media graphics, brochures, presentations, web banners, packaging, and promotional materials.
• Develop and maintain brand guidelines to ensure a cohesive visual identity.
• Lead creative brainstorming sessions and provide direction to designers, photographers, and external agencies.
• Oversee the full design process from concept to final production, ensuring high quality and timely delivery.
• Manage and curate visual content for digital platforms, ensuring all creative aligns with brand standards and campaign goals.

Qualifications & Skills

• Bachelor’s degree in Marketing, Graphic Design, Communications, or related field.
• 5+ years of experience in marketing, branding, or creative roles (senior level preferred).
• Strong portfolio showcasing both marketing campaigns and graphic design work.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and other design tools.
• Solid understanding of digital marketing platforms, SEO/SEM, analytics tools, and social media trends.
• Strong copywriting or content creation abilities (a plus).
• Excellent project management, communication, and leadership skills.
• Ability to manage multiple projects in a fast-paced environment and meet deadlines.

What We Offer

• Competitive salary and benefits package.
• Creative and collaborative work environment.
• Opportunities for professional growth and leadership.
• A chance to make a significant impact on brand direction and company success.