Senior Marketing Writer

Education or Equivalency Requirement

• Bachelor’s degree in English, Journalism, Marketing, Communications, Advertising, or related field, or an equivalent combination of education and experience.

Required Qualifications

• 1-3 years of professional experience in marketing writing/brand messaging with measurable outcomes.
• Demonstrated ability to use research, data, and performance metrics (SEO, analytics, A/B testing) to inform and strengthen copy.
• Demonstrated ability to operate as a strategic writer, representing a brand’s voice with authority, clarity, and consistency.
• Experience writing user-focused, action-oriented web copy that moves readers to the next step.
• Experience writing within structured website environments using templates, content models, content matrices, and typical navigation patterns to ensure clarity, consistency, and usability.
• Understanding of conversion paths and how different page types (informational, program, landing) support the user journey, with calls to action matched to each.
• Experience working directly in, or within the context of, a CMS such as WordPress or Drupal.
• Ability to collaborate effectively in cross-functional teams so content and design work together to create a seamless experience.
• Skilled at weaving in real-world examples, testimonials, and proof points to bring claims to life and build trust.
• Strong command of language and style, with the ability to balance brevity with necessary detail, self-edit with care, and proofread for accuracy.
• Applicants must include a link for an online portfolio that includes 8-12 samples that represent the quality, relevance, creativity and range of applicant’s work.

Desirable Qualifications

• Experience planning and executing complex, large-scale website redesigns.
• Experience building and maintaining style guides and messaging toolkits that scale across teams.
• Experience implementing comprehensive content strategies and using content matrices for efficient, scalable content production.
• Ability to write and structure content to meet WCAG 2.1 AA across web pages and accessible PDFs.
• Experience providing trainings and workshops on brand voice, messaging application, web writing patterns, on-page SEO, and/or accessibility.
• Proven ability to navigate complex organizations, align stakeholders, secure decisions, and remove roadblocks to delivery.

Application Details

In order to be considered for an interview, applicants must upload the following documents and mark them as a “Relevant File” to the submission:

• Resume
• Cover Letter
• Link for an online portfolio including 8-12 samples

Job openings are posted for a minimum of 14 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. Up to 5 professional references will be requested at a later step in the recruitment process. For questions, contact Adrian Cunningham at adrian-cunningham@uiowa.edu.

Benefits Highlights

Regular salaried position. Pay Level 4A. Located in Iowa City, Iowa.
Fringe benefit package including paid vacation; sick leave; health, dental, life and disability insurance options; and generous employer contributions into retirement plans.
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About Iowa

Joining the University of Iowa means becoming a vital part of the Hawkeye community, where your work directly impacts education, research, and student success. Enjoy exceptional health coverage, university-paid life insurance, robust retirement plans, and generous leave policies. Benefit from 24/7 support services, well-being resources, and access to UI Health Care specialists. Grow professionally with advanced training, leadership development, and tuition assistance. Iowa City offers a great quality of life with world-class performances at Hancher Auditorium, Big Ten athletics, top-ranked public schools, and outdoor recreation. Join us in making a difference at a leading Big Ten university and premier public research institution.