Senior Media Buyer

*** This position has remote flexibility, however, the ideal candidate will reside within the footprint of Forum Communications Company - North Dakota, South Dakota, Minnesota, and Wisconsin ***

ABOUT THE COMPANY

Forum Communications Company is a family-owned media and technology company that has been providing trustworthy, quality journalism and business solutions for more than a century. We've always been in the business of telling stories, but we're more than just a newspaper today. As one of the Upper Midwest's largest media organizations, we are leaders in the business of print and digital news, technology, telebroadcasting, printing, and agency advertising.

FCC is comprised of passionate and purpose-driven people fueled by collaboration and innovation. In addition to a generous benefits package, you'll enjoy development and growth opportunities, an inclusive and creative culture, and a safe working environment. We believe in supporting each other, working hard towards common goals, and having fun. Come for the perks. Stay for the people.

SUMMARY

The Digital Media Planner develops and executes strategic digital media plans that align with client goals across platforms including Basis (Centro), Simplifi, Amazon, TradeDesk and/or DV360. This role manages campaigns from planning through optimization and reporting across Display, Native, Video, OTT/CTV, and Streaming Audio channels.

ESSENTIAL FUNCTIONS

• Attend client meetings to present pre-sale strategies, define onboarding requirements, and active campaign performance reports.
• Oversee the end-to-end process of digital media planning and buying, managing complex campaigns encompassing Display, Native, Video, OTT/CTV, Streaming Audio, ensuring effective campaign execution and delivery.
• Utilize expertise in campaign optimization, leveraging data-driven insights to maximize performance and ROI across various digital channels.
• Collaborate with cross-functional teams to ensure seamless integration of digital media strategies with broader marketing initiatives including traditional media buys and earned media efforts.
• Utilize data visualization tools and techniques to present campaign performance and insights to internal stakeholders and clients.
• Communicate with self-service customers for platform questions, issues and notifications
• Ongoing training and certification in required platforms
  • Google Ads Search Certification
  • Google Analytics 4 (GA4) Certification
  • DSP certification requirements as required
  • Google Tag Manager Training as required
• Participate in ongoing platform training, webinars, and continuing education to stay up to date with evolving digital media tools, trends, and technologies.

QUALIFICATIONS

• Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred, or equivalent professional experience.
• 5+ years of hands-on experience in digital media planning, buying, or campaign management preferred.
• Demonstrated experience in digital media planning and buying across multiple channels and platforms.
• Proven track record in campaign management, optimization, and performance improvement.
• Strong analytical and quantitative skills with the ability to interpret complex data into clear, actionable recommendations.
• Experience with Google Suite, particularly Sheets and Slides.
• Excellent communication, collaboration, and problem-solving skills.
• Detail-oriented with strong organizational skills and ability to manage multiple projects simultaneously.
• Working knowledge of SEM, SEO, CDPs, and ad serving technologies such as Google Ad Manager.
• Defining Audience Segments using Boolean Logic.

Expected compensation for this role is between $65,000 and $80,000/year, based on qualifications and experience.

Forum Communications Company offers the following for all full time and 32 benefited employees:

• Health, dental, and vision packages
• Company paid short term disability and life insurance coverage
• Critical illness, accident, and hospital indemnity coverage options
• Paid maternity and parental leave
• Retirement benefits
• Generous PTO and paid volunteer hours

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. FCC currently does not offer employer sponsorship.