Senior Media Buyer: Meta Ads

We are seeking a highly experienced Media Buyer with strong expertise in Lead Generation and Pay Per Call campaigns across Meta Ads. The ideal candidate should excel at driving high-intent inbound calls, delivering quality leads, optimizing CPL/CPA, and managing large budgets with precision.

Key Responsibilities:

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  Plan, launch, and optimize Pay Per Call and Lead Generation campaigns across Google, Meta, Native, and other performance channels on verticals like Debt, Home Improvement, BFSI, travel, etc.

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  Manage the complete campaign lifecycle — setup, tracking, routing, quality monitoring, reporting, and optimization.

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  Use advanced tracking tools such as RedTrack, Everflow, Ringba, Hyros, etc., for real-time call tracking, attribution, and performance insights.

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  Conduct continuous A/B testing across ads, creatives, keywords, audiences, and landing pages to improve call volume and reduce CPL/CPA.

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  Analyze KPIs, including Call Quality, CVR, CPL, CPA, ROAS, CTR, and take data-backed optimization decisions.

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  Collaborate with internal teams to refine funnels, IVR flows, landers, and routing strategies to maximize call conversion.
  
  

• Ensure all campaigns comply with platform policies, vertical regulations, and Pay Per Call standards.

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  Stay updated with the latest industry trends, compliance norms, tools, and ad-tech innovations.

Requirements

• 7+ years of proven experience in Lead Generation & Pay Per Call (PPC) campaign management.

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  Deep understanding of key performance metrics: CPL, CPA, ROAS, CTR, CVR, Call Conversion, and profitability frameworks.

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  Advanced hands-on experience with:

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  Google Ads (Search, Display, YouTube)

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  Meta Ads

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  Native platforms (Taboola, Outbrain, RevContent, etc.)

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  Call-tracking & attribution tools: RedTrack, Everflow, Ringba, Hyros, CallRail, etc.

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  Strong experience with attribution modelling, call routing, IVR logic, and analytics platforms.

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  Sharp analytical skills with the ability to read data, derive insights, and execute rapid optimizations.

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  Ability to manage high budgets with accountability, ownership, and strategic thinking.

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  High-energy, solutions-oriented mindset — a builder who gets things done, not just someone who manages tasks.

Benefits

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  Work with a globally reputed, award-winning Affiliate Network.

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  Work directly with the Founder to build a high-impact, execution-focused performance team.

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  Operate at scale across global Pay Per Call and Lead Generation markets.

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  High autonomy and ownership — ideal for someone who loves to execute, solve, optimize, and scale.

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  Be part of a culture rooted in integrity, results, and continuous learning.

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  Enjoy flexible hours and a 5-day work week.

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  Competitive salary with performance incentives.

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  Health insurance and tenure-recognition awards.

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  Fast-track career growth with performance-based appraisals.