Senior Media Buyer / Performance Manager

Now Hiring: Senior Media Buyer / Performance Manager

Location: Cairo (On-site)

Market Focus: GCC (KSA, UAE, Kuwait, Qatar, Bahrain, Iraq)

Experience Required: 5+ Years

About ZEDHA Business Solutions

We are a Saudi–Egyptian Creative & Performance-Driven Digital Marketing Agency managing international brands across the GCC. We combine strategy, creativity, data, and aggressive performance scaling to build real growth engines for E-commerce and B2B brands.

Position Overview

We are looking for a Senior Media Buyer / Performance Manager with deep GCC market expertise and advanced technical tracking knowledge. This is not just a campaign management role — this is a revenue leadership position.

Key Responsibilities

Performance Strategy & Scaling

• Build and execute full Marketing Funnel strategies (TOF–MOF–BOF).
• Develop structured Media Plans aligned with revenue targets.
• Forecast revenue, ROAS, CAC, MER, LTV, and scaling scenarios.
• Lead product selection and validation based on market data.

GCC Market Expertise

• Strong understanding of GCC consumer behavior (KSA, UAE, Kuwait, Qatar, Bahrain, Iraq).
• Experience scaling high-budget E-commerce campaigns in competitive GCC markets.
• Cultural awareness impacting creatives, offers, and positioning strategies.

Paid Media Execution

• Advanced execution across:

Instagram, Facebook, TikTok, Snapchat, Google Ads (Search, Display, YouTube, PMax), and other paid platforms.

• Experience managing large monthly ad budgets.
• Familiarity with Amazon Ads (preferred).

E-Commerce Platforms

• Hands-on experience with Shopify.
• Experience with Salla Platform (required).
• Understanding of product feeds, catalogs, and conversion APIs.

Advanced Tracking & Analytics (Critical Requirement)

• Google Analytics 4 (GA4) – setup, event tracking, funnel analysis.
• Google Tag Manager (GTM) – tags, triggers, custom events.
• Meta Pixel + Conversion API (CAPI).
• TikTok Pixel & Events API.
• Snapchat Pixel.
• Google Ads Conversion Tracking.
• Server-side tracking implementation (preferred).
• UTM structure & attribution models.
• Google Search Console.
• Microsoft Clarity (behavior analysis & session recordings).
• Hotjar or similar heatmap tools.
• Data Studio / Looker Studio dashboard building.

Reporting & Performance Analysis

• Weekly & Monthly performance reports.
• KPI monitoring: ROAS, CPA, AOV, CVR, CTR, LTV, MER.
• Identify scaling opportunities & bottlenecks.
• Build automated dashboards for executive reporting.

Creative & Funnel Direction

• Strong understanding of Marketing Funnel of Content.
• Ability to guide Content Creators, Designers, and Video Editors.
• Define creative angles per funnel stage and audience intent.

Required Qualifications

• 5+ years in Media Buying / Performance Marketing.
• Proven E-commerce scaling in GCC markets.
• Advanced technical tracking knowledge (must).
• Strong forecasting and analytical skills.
• Strategic thinking with leadership capability.
• Very Good English (written & spoken).

Preferred

• Experience in CRO and landing page optimization.
• Experience in multi-country scaling frameworks.
• Experience in data-driven product research.

Why Join ZEDHA?

Creative + Performance Hybrid Agency – Strategy meets execution.

International GCC Exposure.

Leadership-Level Responsibility.

Career Growth & Authority.

Competitive Package + Performance-Based Bonuses.

High-performance, ambitious culture.

If you know how to scale GCC brands using structure, tracking accuracy, and data-backed creativity — we want you on our team.

Send your CV & Portfolio to: Hr@ZedhaBusiness.com

WhatsApp: +201044888454

Job Type: Full-time

Work Location: In person