Senior Officer – Digital Acquisition & Engagement

Key Responsibilities:

• Identify gaps between business needs and acquisition volumes, provide input based on performance to drive sales
• Diligently follow reporting and insights methodologies employed for business target achievement
• Monitor, track and analyze performance based on key reporting tools such as analytics, Google ads etc. and advise necessary adjustments to maximize traffic and conversions
• Sound understanding across organic search (SEO), Affiliates & Aggregators, PPC, Programmatic Display, Social and Content marketing
• Stay up to date with latest acquisition and digital trends
• Ensure timely support on acquisition and fulfillment related feedback and provide ad-hoc reporting and analysis as required.
• Incorporate and comply with the bank's core values especially the Customer First in the day to-day activities.

Work Experience:

• 5+ years of experience in a digital acquisition role or similar
• Good understanding of digital banking journeys
• Good knowledge in customer experience principles
• Ability to work effectively with cross-functional groups, both within & outside the organization.
• Ensure all assigned tasks, projects & campaigns are executed within the approved policies, procedures and SLAs of the department/Unit.