Senior Part-Time Google & Meta Campaign Manager

Position Summary

GSHC is seeking a Senior Part-Time Google & Meta Campaign Manager to lead, optimize, and scale our digital advertising efforts. The ideal candidate has strong experience in healthcare, fertility, IVF, or other regulated industries, with a proven ability to generate high-quality, high-intent leads.

This role offers flexible working hours, making it ideal for a senior marketer who seeks autonomy while remaining part of a collaborative team. SEO experience is strongly preferred to support integrated paid and organic strategies.

Key Responsibilities

• Develop and lead strategy for Google Ads and Meta Ads campaigns across Search, Display, Video, Performance Max, Facebook/Instagram Lead Gen, and Retargeting.
• Optimize campaigns weekly to improve CPL, lead quality, conversion rate, and ROI.
• Conduct in-depth keyword research, audience targeting, and competitor analysis tailored to healthcare and infertility markets.
• Oversee tracking and attribution via GA4, GTM, Meta Events Manager, and CRM integrations.
• Run A/B tests for creatives, landing pages, and funnels.
• Collaborate closely with creative, intake, and sales teams to align messaging, evaluate lead quality, and improve funnel performance.
• Support SEO efforts including keyword planning, on-page optimization, and technical recommendations.
• Provide clear monthly performance reports with insights and recommendations.
• Ensure all advertisements comply with regulations for medical and sensitive categories.

Key Performance Indicators (KPIs)

• Cost per lead and cost per qualified lead
• Lead quality and conversion to intake
• Campaign ROI and scalability
• SEO performance and organic visibility improvements

Requirements

• 5+ years of hands-on experience managing Google Ads and Meta Ads.
• Proven success generating results in healthcare, fertility, or regulated fields.
• Strong SEO experience (keyword strategy, on-page optimization, technical fundamentals).
• Expert proficiency with GA4, GTM, Looker Studio, Meta Events Manager.
• Strong analytical and data-driven decision-making skills.
• Excellent communication and ability to collaborate with a team.
• Self-motivated, organized, and able to deliver strong results in part-time hours.

Preferred Qualifications

• Experience with IVF clinics, surrogacy agencies, egg donor or sperm donor programs.
• Google Ads Certification / Meta Blueprint Certification.
• Experience with CRO and landing page optimization tools.
• Experience marketing to international or Chinese-speaking audiences.

Ideal Candidate

• A team player who communicates well and works closely with intake, sales, creative, and leadership teams.
• A senior marketer who can independently build strategy, execute campaigns, and analyze performance.
• Values flexible working hours while staying accountable for results.
• Comfortable navigating sensitive healthcare and fertility marketing topics.
• Reliable, professional, and looking for a long-term part-time opportunity with growth potential.

Job Type: Part-time

Pay: $35.00 - $50.00 per hour

Expected hours: 10 – 20 per week

Work Location: Remote