Senior Performance Marketing Executive

Job Summary
We are seeking a dynamic and results-driven Senior Performance Marketing Executive to lead our digital marketing initiatives and elevate our brand presence across multiple channels. In this pivotal role, you will develop, implement, and optimize comprehensive marketing strategies that drive customer engagement, increase conversions, and maximize ROI. Your expertise in performance marketing, combined with a strong understanding of digital advertising platforms and analytics, will empower you to craft compelling campaigns that resonate with target audiences. Join us to shape innovative marketing solutions and contribute to our growth trajectory in a fast-paced, competitive environment.

Responsibilities

• Develop and execute multichannel marketing campaigns across digital platforms including social media, search engines, email, and display advertising to achieve business objectives.
• Manage paid advertising campaigns on platforms such as Google AdWords and Facebook Advertising, continuously optimizing for performance and cost-efficiency.
• Utilize SEO strategies to improve organic search rankings and enhance content visibility across web properties.
• Leverage marketing automation tools to streamline campaign workflows, nurture leads, and improve customer retention.
• Conduct comprehensive research to identify market trends, competitor activities, and audience insights that inform campaign strategies.
• Collaborate with content creators to produce engaging copywriting for ads, landing pages, blogs, and email marketing initiatives.
• Analyze campaign performance using Google Analytics and other analytics tools; generate detailed reports to inform ongoing improvements.
• Oversee budgeting for digital campaigns, ensuring efficient allocation of resources while meeting key performance indicators.
• Coordinate with product management teams to align marketing efforts with product launches and updates.
• Maintain proficiency in Adobe Creative Suite for creating visual assets when necessary for campaigns or promotional materials.

Qualifications

• Proven experience of 6 months to 1 year in digital marketing with a focus on performance marketing within a D2C fast-paced environment.
• Strong knowledge of SEO best practices, social media marketing, and multichannel marketing strategies.
• Hands-on experience with advertising sales platforms such as Google AdWords and Facebook Advertising.
• Proficiency in analytics tools including Google Analytics; ability to interpret data for actionable insights.
• Familiarity with content management systems like WordPress and basic HTML skills for website updates.
• Experience with marketing automation platforms and email marketing tools to nurture leads effectively.
• Excellent research skills coupled with creative copywriting abilities to craft compelling messaging.
• Knowledge of print advertising is a plus but not mandatory; a desire to learn new channels is essential.
• Strong organizational skills with the ability to manage multiple campaigns simultaneously while adhering to budgets. Join us as a Senior Performance Marketing Executive if you're passionate about leveraging data-driven strategies to create impactful campaigns that propel brands forward!

Job Type: Full-time

Pay: From ₹35,000.00 per month

Work Location: Remote