Senior Performance Marketing Manager

Overview of the role:

You will take full ownership of building B2B performance marketing from 0 to 1, partnering directly with venture founders to achieve product-market fit and drive the first point of scale. The ideal candidate will have deep expertise in B2B lead generation, a proven track record of launching products from scratch, and the ability to work autonomously in building GTM strategies that deliver results.

Expectations from the role:

• Act as the embedded growth lead for B2B ventures, taking full P&L responsibility for customer acquisition and revenue growth
• Define and implement end-to-end B2B growth strategies for ventures from 0 → 1, including positioning, ICP definition, and channel selection
• Build comprehensive GTM playbooks covering customer segmentation, messaging frameworks, pricing strategy, channel mix, and funnel design
• Design, launch, and optimize paid marketing campaigns across B2B channels including LinkedIn Ads, Google Ads, industry-specific platforms, and ABM tools
• Own the entire B2B marketing funnel from awareness through conversion, establishing KPIs and tracking mechanisms from day one
• Conduct hands-on execution of full-stack B2B marketing including content marketing, SEO, partnerships, events, and performance marketing
• Design and run growth experiments (landing pages, messaging tests, channel tests, conversion optimization) to validate hypotheses
• Develop and monitor CAC/LTV models, unit economics, and budget allocation frameworks for sustainable growth
• Collaborate with product, sales, and ops teams to ensure seamless lead handoff and conversion optimization
• Build and manage relationships with external agencies, freelancers, and vendors to scale execution
• Establish reporting dashboards and provide regular updates to venture founders and studio leadership
• Conduct market research, competitive analysis, and customer discovery to inform strategy

Qualifications and Requirements:

• 5-7 years of experience in B2B performance marketing, growth marketing, or demand generation, with proven experience launching products from 0 to 1
• Track record of building and scaling B2B marketing engines in SaaS, tech, or startup environments
• Deep understanding of B2B buyer journeys, enterprise sales cycles, and lead qualification frameworks
• Extensive hands-on experience with B2B marketing platforms including LinkedIn Ads, Google Ads, marketing automation (HubSpot, Marketo), and ABM tools
• Experience working directly with founders or in venture building/studio environments is highly preferred
• Bachelor's degree in marketing, business, or a related field; MBA is a plus