Senior Performance Marketing Specialist

About the Role:

We are seeking a highly experienced Performance Marketing Specialist with strong expertise in Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, and GoHighLevel automation.
The ideal candidate will be a data-driven marketer capable of delivering measurable results through strategic campaign planning, optimization, and funnel management.

Key Responsibilities:

• Develop, launch, and optimize paid ad campaigns across Google, Meta, and TikTok platforms.
• Manage campaign budgets and ensure maximum ROI.
• Set up and monitor conversion tracking, pixels, and custom audiences.
• Build and optimize funnels, automations, and lead pipelines using GoHighLevel (GHL).
• Conduct A/B testing for creatives, ad copy, and audience targeting.
• Analyze performance metrics and prepare detailed reports with actionable insights.
• Collaborate with internal teams to align campaign strategies with business goals.
• Stay updated on platform trends, bidding strategies, and ad policies.

Requirements:

Minimum 8–10 years of experience in digital advertising and performance marketing.
Proven track record in Google Ads, Meta Ads, and TikTok Ads.
Hands-on experience with GoHighLevel (funnels, automation, CRM).
Deep understanding of marketing analytics, attribution, and lead generation.
Strong command over data-driven optimization and reporting.
Excellent communication, analytical, and problem-solving skills.
Ability to work independently in a remote setup.

Job Types: Part-time, Contract

Pay: Rs100,000.00 - Rs120,000.00 per month

Work Location: Remote