Senior Performance Marketing Specialist (Google & Meta Ads)

About the Role

SPARC Digital Solutions is looking for a High-Level Performance Marketer who is an expert in scaling service-based businesses. We need a specialist who understands "Direct Response Marketing" and can manage significant ad spends on Google and Meta to generate high-quality leads for industries like Home Improvement, Remodeling, and Construction.

Core Expertise Required

• Google Ads Mastery: Expert in Search, Performance Max (PMax), and Display. You must know how to optimize for high-ticket keywords and improve Quality Scores to dominate the SERP.
• Meta Ads Specialist: Deep understanding of Facebook & Instagram Ads, including Creative Testing, Audience Scaling, and using Advantage+ campaigns to drive ROI.
• Account Auditing: Pro-level skills in auditing existing ad accounts to identify wasted spend and scaling opportunities.
• Tracking & Analytics: Hands-on experience with GTM (Google Tag Manager), GA4, and Meta Pixel/Conversion API (CAPI) to ensure data-driven decision-making.

Key Responsibilities

• Lead Generation Strategy: Designing and executing full-funnel strategies that convert cold traffic into qualified leads.
• Campaign Optimization: Continuous A/B testing of ad copies, headlines, and visuals to maintain a low CPL (Cost Per Lead).
• Budget Scaling: Safely scaling daily budgets from $100 to $1,000+ while maintaining stable performance.
• Reporting & ROI: Preparing technical performance reports that clearly show spend, leads, and conversion rates.
• Tool Familiarity: Basic knowledge of GoHighLevel (GHL) for lead management and ClickUp for task tracking is required to stay aligned with the agency's workflow.

Qualifications & Skills

• Experience: Minimum 3 years of proven experience in Performance Marketing (Agency background is a must).
• Niche Proven Track Record: Experience in US/UK/International markets for service-based niches (Remodeling, Roofing, HVAC, etc.).
• Creative Mindset: Ability to provide "Winning Hooks" and ad angles to the design team.
• Analytical Thinking: Ability to interpret complex data and pivot strategies based on performance trends.

What We Offer

• Salary: 70,000 – 80,000 PKR (Based on expertise and test results).
• High-Ticket Projects: Work on premium international accounts with large budgets.
• Growth: A leadership-oriented environment at SPARC Digital Solutions in Bahria Town Phase 6.

How to Apply

Interested candidates should apply with their updated CV and a brief Case Study of a lead-generation campaign they successfully scaled.

Job Type: Full-time

Pay: Rs70,000.00 - Rs80,000.00 per month

Work Location: Hybrid remote in Rawalpindi