We are seeking a highly skilled Digital Marketing Ad Specialist with at least 4 years of hands-on experience managing and optimizing paid advertising campaigns on Meta Ads (Facebook & Instagram) and TikTok Ads. This role requires a data-driven marketer who can plan, execute, and analyze paid media strategies to drive traffic, conversions, and ROI across various digital platforms.
Key Responsibilities:
- Plan, create, manage, and optimize paid media campaigns on Meta (Facebook, Instagram) and TikTok Ads Manager.
- Develop and test ad creatives (copy, visuals, formats) tailored to platform best practices and audience behavior.
- Conduct A/B testing on creatives, audiences, placements, and bidding strategies.
- Monitor daily campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and provide actionable insights.
- Collaborate with creative and content teams to align ad messaging with brand strategy and goals.
- Stay updated with platform changes, ad policies, and new features.
- Generate detailed campaign reports and present results with recommendations for improvement.
- Manage and optimize ad spend across campaigns to maximize ROI.
we are located in Bahria Town Phase 7 Near Clock Tower.
Job Type: Full-time
Pay: Rs100,000.00 - Rs150,000.00 per month
Experience:
- Digital Marketing: 3 years (Preferred)
Work Location: In person