Digital Marketing Specialist

Digital Marketing Specialist
We are seeking a results-driven Digital Marketing Specialist to enhance our online presence, generate qualified leads, and support business growth. The ideal candidate will develop and execute multi-channel digital marketing strategies including SEO, paid advertising, social media, and content marketing while analyzing performance and optimizing campaigns for maximum ROI.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across channels (SEO, Google Ads, social media, email marketing, etc.).
• Conduct market research and audience analysis to identify trends and growth opportunities.
• Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.) to drive traffic and conversions.
• Oversee social media platforms, create engaging content, and increase brand awareness.
• Develop and implement SEO strategies (on-page, off-page, and technical) to improve organic rankings.
• Collaborate with content creators to produce high-quality, conversion-focused content.
• Track and analyze campaign performance using tools like Google Analytics (GA4), Meta Business Suite, and other marketing tools.
• Monitor KPIs such as traffic, leads, conversion rates, CTR, and ROI; prepare regular performance reports.
• Conduct competitor analysis and identify opportunities to outperform in the market.
• Stay up-to-date with the latest digital marketing trends, tools, and platform updates.

Required Skills & Qualifications:

• 3–4 years of proven experience in digital marketing.
• Strong understanding of digital marketing channels including SEO, PPC, social media, and email marketing.
• Experience with tools such as Google Analytics (GA4), Google Ads, Meta Ads Manager, and SEO tools (Ahrefs, SEMrush, etc.).
• Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
• Excellent communication and coordination skills.
• Ability to manage multiple campaigns and meet deadlines.

Preferred Skills:

• Experience with CMS platforms like WordPress or Shopify.
• Knowledge of conversion rate optimization (CRO) techniques.
• Basic understanding of HTML/CSS.
• Experience with marketing automation tools and CRM systems.

KPIs / Performance Metrics:

• Growth in website traffic, leads, and conversions.
• ROI and performance of paid campaigns.
• Improvement in engagement rates across digital platforms.
• Increase in brand awareness and online visibility.
• SEO performance (keyword rankings, organic traffic).

Salary Range:

PKR 90,000 – 150,000 per month (based on experience and skill set)

Why Join Us:

Be part of a dynamic and growth-oriented team where your digital marketing strategies directly impact business success. You’ll have the opportunity to work across diverse channels, collaborate with talented professionals, and continuously grow your expertise.

Job Type:

Full-time

Work Location:

Rawalpindi

Job Type: Full-time

Pay: Rs90,000.00 - Rs150,000.00 per month

Work Location: In person