Social Media Content & Marketing Specialist

About the Role

We are seeking a creative and performance-driven Social Media Content Specialist to develop engaging and high-converting short-form content for digital infotainment, entertainment, and online gaming platforms. The role focuses on managing social media marketing campaigns, including video and visual creatives for user acquisition campaigns across TikTok, Facebook, Instagram, and Snapchat, with a strong understanding of Pakistan’s mobile-first audience.

Key Responsibilities

• Create short-form video and visual content for TikTok, Instagram Reels, Facebook, Snapchat, and other social platforms.
• Develop ad creatives focused on customer acquisition, engagement, and conversions.
• Write compelling hooks, captions, CTAs, and storytelling formats to improve watch time and campaign performance.
• Produce performance-based creatives for gaming, entertainment, lifestyle, quizzes, and digital subscription services.
• Adapt global trends into localized content suitable for Pakistani audiences.
• Test and optimize creative concepts, ad angles, and formats for better campaign results.
• Monitor creative performance metrics including CTR, retention, CPA, subscriptions, and ROAS.
• Deliver creatives with quick turnaround times for campaign testing and scaling.

Required Qualification and Skills:

• Experience in social media content creation, performance marketing, digital entertainment, gaming, affiliate marketing, or subscription-based products.
• Hands-on experience with tools such as Adobe Premiere Pro, Adobe After Effects, CapCut, Canva, Final Cut Pro, and Figma.
• Familiarity with advertising platforms including TikTok Ads Manager, Meta Ads Manager, and Snapchat Ads Manager.
• Knowledge of analytics and tracking tools such as Google Analytics, AppsFlyer, and Adjust.
• Experience using AI and content tools including ChatGPT, Midjourney, Runway, and Descript is a plus.
• Strong understanding of TikTok-style short-form content and viral content trends.
• Knowledge of social media advertising and conversion-focused storytelling.
• Familiarity with Pakistani digital trends, audience behavior, and online culture.
• Understanding of paid user acquisition and campaign performance metrics.
• Strong communication, collaboration, and creative problem-solving skills.
• Self-motivated, proactive, and able to work in a fast-paced environment.

Pay: Rs80,000.00 - Rs250,000.00 per month

Work Location: In person